Samsung Art Store Puts A24 Stills on Idle TVs

Samsung Art Store added 38 stills from A24 films on September 28, 2026, and called the set its first cinematic collection. The images sit on The Frame, The Frame Pro, the S95H OLED, and other supported Art TVs, inside the paid catalog rather than as posters you keep.

Samsung did not publish a full title list or say how many frames come from each film. Launch images show stills from Midsommar and I Saw the TV Glow. The company pointed to Everything Everywhere All at Once, Moonlight, and Past Lives as examples of A24’s work, not as a confirmed shot list.

A24 Puts 38 Stills on Samsung TVs

Samsung said subscribers can open the stills on the TV, sit with shots they already know, and browse others from the same studio. Kyle Menges, Director of Business Development at Samsung, tied the drop to the store’s wider brief, which already mixes museum painting with photography and design.

The Samsung Art Store remains committed to showcasing exceptional works across the full spectrum of visual arts, and film is no exception. Images transport viewers back into the acclaimed films they love so dearly.

Kyle Menges, Director of Business Development, Samsung

Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics, said the A24 work “expands the horizons of Samsung Art Store by bringing powerful cinematic storytelling to TV screens.” Ahn said the company wants those frames to give people “a new way to engage with the stories they love.”

There is no separate ticket for the stills. They ride on the Art Store membership, and Samsung says price, supported models, and which works appear can change by country. For US buyers, that membership is $4.99 a month or $49.99 a year, billed through a Samsung account and cancelable at any time.

The annual plan equals 10 months of the monthly rate, so a year prepaid is cheaper than 12 separate bills. The stills leave with the plan. They are not a download you keep after you cancel.

The Store Already Had Star Wars on the Wall

Samsung’s “first cinematic collection” label is a product name, not a blank wall. The Art Store’s own US browse list already includes a Film category. On May 4, 2026, Samsung added eight Star Wars pieces with Disney and said the catalog then held 28 Star Wars artworks.

Ari Greenberg, Head of Marketing for Art Store and Media at Samsung Electronics, said that Disney deal was about letting fans “surround themselves with the characters and worlds that have inspired generations.” The same note said the platform already carried Disney, Pixar, Marvel, and National Geographic work, more than 50 pieces in that franchise group alone.

In June, Samsung put a limited Supergirl set on Art TVs with Warner Bros. Pictures and DC Studios: 15 digital works, listed through March 8, 2027. Those drops were key art and comic frames tied to a release calendar. A24’s stills are a studio’s live-action frames sold as a named cinematic line, which is a different SKU even if the wall looks similar from the sofa.

THE CATALOG AROUND THE STILLS

• A24 images: 38 stills, with no public count of frames per film.
• Star Wars shelf: 28 works after the May 4 addition of eight.
• Franchise pack: more than 50 Disney, Pixar, Marvel, and National Geographic pieces as of that May note.
• Supergirl set: 15 works running through March 8, 2027.

The A24 stills do not replace those collections. They sit beside them in the same paid library, which is how a movie frame becomes another tile in a store that already learned to license film.

Cheaper Frame TVs Skip the Monthly Art Bill

Samsung spent years selling The Frame as a TV that looks like a picture when you stop watching. In 2026 that idea is no longer a one-brand trick. Hisense CanvasTV, TCL NXTVISION, Amazon Ember Artline, and LG’s Gallery TV all sell framed, matte sets with built-in galleries and no Art Store-style monthly fee advertised.

Samsung’s counter is not a larger free pile. It is exclusive licensed work you cannot lift from a public-domain dump, now including A24 stills next to museum partners. That is a real difference if you want those frames. It is also a second bill in homes that already pay for film and music apps.

ART FEES ON FRAMED TVS

The extra $4.99 is small next to a flagship TV, and it is easy to forget after checkout. It still meters a wall that rivals now treat as a bundled extra. If you already pay for the films those stills came from, you are renting a pause frame on a second plan.

Which Samsung TVs Show the Stills?

The collection is written for Samsung’s Art TV group, not every Samsung screen. The 2026 list circulating with the announcement includes the R95H Micro RGB, the S95H OLED, the QN80H and QN70H Neo QLED sets, the M80H Mini LED, The Frame, and The Frame Pro. Europe’s S99H OLED is also listed for Art Store.

The 2025 group includes Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. Samsung’s US Art TV page also places the store on Neo QLED, Micro RGB, Mini LED, and the 27-inch MovingStyle, with Art Store Streams marked across that grid.

SETS NAMED WITH THE A24 DROP

The Frame and the higher-end Frame Pro art set remain the sets built to look like a hanging picture, with custom bezels sold as extras. The S95H is the first Samsung OLED Samsung has put the Art Store on, a 2026 change that also shows up on the company’s Whitney announcement.

You can still put your own photos on supported sets at no extra cost. The paid catalog is what unlocks the A24 stills and the rest of the 5,000+ library. Samsung lists Art Store Streams as a free rotating set on every Art TV in that US comparison chart, so a dark panel is not empty if you skip membership. It just will not show the A24 frames.

Museums Filled the Shelf All Year

Until this week’s stills, 2026 Art Store news was mostly museums, parks, and a luxury travel book brand. The Whitney deal in July brought 33 American works and put the store at more than 80 museum and artist collaborations. The Louvre expansion on July 20 put 51 works on the platform, including the Mona Lisa.

MUNCH arrived in June with 37 Edvard Munch pieces, including The Scream. September opened with 40 national park photographs from Jonathan Irish, then 40 Assouline travel images on September 7. A24 is the first studio Samsung has packed as a cinematic collection, and it landed 21 days after the book-brand photos.

THE 2026 DROPS BEFORE A24

1. May 4, 2026: Eight new Star Wars works bring that Disney group to 28.
2. June 1, 2026: 37 MUNCH works, including The Scream, go live worldwide.
3. June 23, 2026: A 15-work Supergirl set arrives, listed through March 8, 2027.
4. July 6, 2026: 33 Whitney works join, and Samsung cites more than 80 collaborations.
5. July 20, 2026: Louvre holdings rise to 51 masterpieces.
6. September 1, 2026: 40 National Park Foundation photographs by Jonathan Irish.
7. September 7, 2026: 40 Assouline travel photographs launch on Art TVs.
8. September 28, 2026: 38 A24 stills enter the paid catalog.

Samsung’s Assouline note is blunt about the hardware job. The 40 book images were meant to turn idle screens into a changing gallery of coastlines and cities. Daria Greene, Global Head of Content and Curation at Samsung, called it a way to get “the feeling of one, right there in the room with you,” with no trip attached.

Alex Assouline, President of Assouline, branded that set Summer Nostalgia and said the Frame was the canvas they wanted. The partner page for the Assouline travel photography collection repeats that pitch. A24’s stills use the same idle-screen slot. The subject is a movie you may have already streamed, not a hotel terrace from a $200 book.

A24 Has Been Selling the Feeling for Years

Samsung describes A24 as an entertainment company whose work spans film, television, documentaries, music, and consumer goods. That last item is the tell. The studio has spent years turning movies into objects you wear, hang, and collect, from apparel drops to print stills. A licensed frame on a Samsung TV is that habit without a poster tube or a shipping box.

WHAT MOVES FROM THEATER TO WALL

• The still: a locked image from a film, shown like a print, with no extra per-title fee disclosed.
• The plan: US access sits in the $4.99 monthly or $49.99 yearly membership.
• The limit: cancel the plan and the stills leave the set; they are not a file you own.
• The overlap: the same store already sells Disney film art, so A24 is a new licensor, not a new behavior.

If other studios copy the format, the off state of a Samsung TV becomes another window, next to discs, tees, and streaming thumbnails. A24 is a fit for that test because its brand already lives on clothes and objects. A quieter studio with no merch machine would not give Samsung the same living-room recognition from 38 frames.

The stills are on supported Art TVs now, billed with the rest of the 5,000+ catalog, not as a one-off print you keep. Rivals still ship framed sets whose galleries do not add a line to the credit card. Samsung is betting some households will pay to put Midsommar on the wall between episodes.

Frequently Asked Questions

Do the A24 stills cost extra on top of Art Store?

Samsung did not publish a separate price for the cinematic collection. The 38 stills are part of the paid Art Store membership, and the company says pricing, supported TV models, and which artworks appear can vary by country and can change.

Can you display personal photos without paying?

Yes. Samsung says you can show your own photos at no extra cost on compatible Art TVs, and you can also use a free selection of works. The A24 stills are premium catalog items, so they stay behind the membership.

How do you start an Art Store membership on the TV?

On a supported set, open the Samsung Art Store, go to My Art Store, and select Membership. Pick a plan, sign in or create a Samsung account, then pay on the TV or by scanning the on-screen QR code with a phone.

Does every Art Store TV switch into Art Mode by itself?

No. Samsung lists Art Mode, the setting that turns the panel into a display when you stop watching and can dim or shut off when the room is empty, on The Frame, The Frame Pro, and the S95H OLED. Other Art TVs can still run the store without that automatic art state.