Ishan Crawford

Prior to the position, Ishan was senior vice president, strategy & development for Cumbernauld-media Company since April 2013. He joined the Company in 2004 and has served in several corporate developments, business development and strategic planning roles for three chief executives. During that time, he helped transform the Company from a traditional U.S. media conglomerate into a global digital subscription service, unified by the journalism and brand of Cumbernauld-media.
2021 Posts
Stay Connected: The Art of Email Marketing

Stay Connected: The Art of Email Marketing

With email marketing driving impressive ROI and engagement, understanding its art is crucial for success. In this guide, you'll discover key statistics, strategies, and best practices to enhance your email campaigns. Learn how to segment your audience, craft compelling content, optimize for mobile, and build lasting relationships through automation and analytics. By mastering these techniques, you can stay connected with your audience and drive impactful results through email marketing. Key Takeaways: Email marketing has a high return on investment and remains a powerful tool for businesses. Segmenting your audience and personalizing content can increase engagement and relevance. Compelling subject lines…
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Connecting with Customers: The Power of Social Media Marketing

Connecting with Customers: The Power of Social Media Marketing

Social media marketing is the use of various social media platforms and websites to promote a product or service. It involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It is an effective and powerful tool for connecting with customers and creating a strong brand presence. Connecting with customers through social media is essential for any business in today’s digital age. Social media not only provides companies with a platform to communicate with their customers, but also provides customers with an avenue to voice their opinions, ask questions, and connect with the…
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Pay for Performance: The Benefits of PPC Advertising

Pay for Performance: The Benefits of PPC Advertising

Pay-Per-Click (PPC) advertising is a form of digital marketing that allows businesses to pay for their ads to be displayed in search engine results or on websites. It is a great way for businesses to target potential customers in an efficient and cost effective way. PPC advertising has been around since the early 2000s, when search engines such as Google and Yahoo began offering sponsored results. Over the years, PPC advertising has become an incredibly popular marketing tool for businesses of all sizes. The main benefits of PPC advertising are its cost effectiveness, its ability to reach a large audience…
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Ranking on Top: Importance of SEO for Your Business

Ranking on Top: Importance of SEO for Your Business

It's crucial for your business to prioritize SEO in today's digital world. From generating high traffic to improving brand visibility and staying ahead of competitors, implementing effective SEO strategies can bring numerous benefits. Through keyword research, user experience enhancement, and quantifiable results, SEO can significantly contribute to the success of your marketing efforts and protect your brand reputation. In this blog post, we'll explore six key reasons why SEO should be a priority for your business. Key Takeaways: Increased Traffic: Search engines can drive a significant amount of traffic to your website. Cost-Effective: SEO can provide a high return on…
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Breaking Down Crypto Regulations: Navigating the Legal Landscape

Breaking Down Crypto Regulations: Navigating the Legal Landscape

Cryptocurrency regulations are rules created by governments to govern the use and development of cryptocurrencies such as Bitcoin, Ethereum and other digital currencies. These regulations are designed to protect investors, financial institutions and other stakeholders by providing a framework of guidelines to be followed. Navigating the legal landscape of cryptocurrency regulations is an essential task for anyone involved in the cryptocurrency industry. It is important to understand the various regulations in place and the implications they have on the market. Cryptocurrency regulations have been evolving since the emergence of digital currencies. Initially, governments were hesitant to regulate the industry due…
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The Future of Cryptocurrency: Predictions and Possibilities

The Future of Cryptocurrency: Predictions and Possibilities

Cryptocurrency is a digital asset that is secured by cryptography and is used as a medium of exchange. It is decentralized and not controlled by any government or central authority. Cryptocurrency has been around for more than a decade, with the first known cryptocurrency - Bitcoin - being created in 2009. Since then, the cryptocurrency market has grown exponentially, with more than 5,000 different types of cryptocurrencies currently in circulation, according to CoinMarketCap. The cryptocurrency market has seen its fair share of ups and downs over the years, with its total market capitalization reaching an all-time high of $1 trillion…
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Privacy in Cryptocurrency: Protecting Your Digital Assets

Privacy in Cryptocurrency: Protecting Your Digital Assets

In today’s digital age, privacy has become an increasingly important issue. Cryptocurrency, a form of digital currency, has taken this concern to a whole new level. Cryptocurrency is an asset that is stored and sent electronically, and its users need to take extra security measures to maintain the privacy of their digital assets. This article aims to explain the concept of privacy in cryptocurrency and the importance of protecting your digital assets. Cryptocurrency transactions are encrypted and anonymous, meaning that the data about who sent and received the funds is hidden. This anonymity makes it difficult for criminals to track…
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Investing in Crypto: Is it Right for You?

Investing in Crypto: Is it Right for You?

Cryptocurrency, or crypto, is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions, control the creation of additional units, and verify the transfer of assets. In recent years, cryptocurrencies have become increasingly popular as a vehicle for investing. With the rise of Bitcoin, Ethereum, and other digital currencies, investors have been drawn to the potential of high returns, low barriers to entry, and the ability to diversify portfolios in a new asset class. The purpose of this article is to provide an overview of the risks and benefits associated with…
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Exploring the World of Altcoins: Opportunities and Risks

Exploring the World of Altcoins: Opportunities and Risks

In recent years, the world of cryptocurrency has exploded with an ever-increasing number of altcoins entering the market. Altcoins, also known as alternative coins, are digital currencies that are not Bitcoin. These digital assets are created to serve specific purposes, such as providing a platform for more efficient payments, more secure storage of data, or a platform for users to access decentralized applications. Despite the potential benefits of altcoins, investors must be aware of the risks associated with investing in this emerging asset class. This article seeks to provide readers with an overview of the opportunities and risks associated with…
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Blockchain Technology: Revolutionizing Industries Beyond Crypto

Blockchain Technology: Revolutionizing Industries Beyond Crypto

Blockchain technology has revolutionized the way we think about data and transactions. It is a distributed ledger technology that allows for immutable, secure and transparent data storage and management. Blockchain technology is quickly becoming an integral part of many different industries, from finance and healthcare to supply chain and energy. It has the potential to revolutionize the way we do business by providing unprecedented levels of trust, security and transparency. The objective of this article is to explore the potential of blockchain technology in revolutionizing various industries beyond crypto. We will look at how blockchain technology is being used to…
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