Customers Online
Social media marketing is a powerful tool for businesses in today’s digital landscape. In its simplest form, social media marketing is using social media platforms such as Instagram, Facebook, Twitter, YouTube, and more to reach a larger audience and foster deeper relationships with customers. It is a powerful way...
Content Marketing
Content Marketing has become an invaluable tool for businesses in the digital age. It enables businesses to reach out to their target audience and build strong relationships with them. Content marketing is all about creating compelling content that will attract and engage potential customers. This article is a guide...
Guide to Digital Marketing
Digital marketing is the process of using digital channels such as websites, search engines, social media, emails, and mobile apps to promote products and services. It’s an essential tool for any business that wants to reach more customers and increase sales. In today’s digital world, digital marketing is an...
ms christmas ad outtake controversy
Accusations of disrespecting Palestinian flag Marks & Spencer, a leading British retailer, has faced backlash from some social media users who accused the company of disrespecting the Palestinian flag in an outtake from its Christmas advert. The image, which was posted on the brand’s official Instagram account, showed red, green,...
bp wind farms new york
BP reported a sharp drop in its third-quarter profit as it faced higher costs and lower production in its gas and low carbon energy division. The company also took a hefty charge on three wind farms off the coast of New York that have been affected by inflation and...
what is frustration-free packaging on amazon
When it comes to online shopping, we all look for convenience, speed, and reliability. It may come as no surprise then that customers rate packaging as an important aspect of their overall shopping experience. Amazon has made notable strides in this regard, with their introduction of "Frustration-Free Packaging". In this...
Whisky workers to strike over pay dispute with Chivas Brothers
Hundreds of whisky workers are set to go on strike during the busy festive period after rejecting a pay offer from Chivas Brothers. The workers, who are members of the GMB and Unite unions, voted overwhelmingly in favour of industrial action following a breakdown in negotiations with the company, which...
Growing an Online Business
E-commerce is the buying and selling of goods and services over the internet. It is one of the fastest growing industries in the world and offers a great opportunity for entrepreneurs to start and grow an online business. With the increasing popularity of online shopping, businesses are recognizing the...
Business Growth
Branding is an essential part of any business growth strategy. It is the process of creating a unique identity for a product, service or company that distinguishes it from its competitors. Through branding, businesses are able to create a positive perception of their product or services in the minds...
How the Faroe Islands can inspire Scotland’s banking sector
The Faroe Islands’ success story The Faroe Islands are a small archipelago of 18 islands in the North Atlantic, with a population of about 50,000 people. They are an autonomous territory within the Kingdom of Denmark, but have their own parliament, flag, currency, and language. They are also home to...