
Pernod Ricard Finds Unlikely Bond Between Scotch Whisky and Korea’s Haenyeo Divers
Who’d have guessed that the rugged Scottish Highlands and Jeju’s legendary women divers would share a cultural thread? Yet that’s exactly what Pernod Ricard Korea’s CEO says lies at the heart of a fresh strategy to bring Scotch whisky into Korean homes — and hearts. For Frantz Hotton, boss of the spirits giant’s Korean arm, selling Aberlour isn’t just about bottle displays and glossy ads. It’s about connecting stories — and finding respect for traditions that span continents. Scotch Makers and Sea Women: A Surprising Cultural Echo Aberlour might be more than a century old, but its spirit is far…