Misleading Promises: The Case of Premier Inn’s Banned Advert
In a recent turn of events, Premier Inn faced scrutiny as their advertisement promising rooms “from £35 a night” in Edinburgh was banned. This decision came after a complaint to the Advertising Standards Authority (ASA), which led to an investigation revealing that the advertised price was not widely available, thus misleading consumers. The Allure of a Bargain The appeal of affordable accommodation is undeniable, especially in a city as popular as Edinburgh. Premier Inn’s advert tapped into this desire, promising rooms at a seemingly unbeatable rate. The campaign caught the eye of many, but it also raised eyebrows when the…