Beats Power Pink Woven Cables: Specs, Price, and Color Match Play

Beats has launched Power Pink cables, with the new colourway available from today through apple.com in all three of the line’s existing configurations. The launch adds a fifth colour option to a line first introduced in April 2025.

Power Pink is the first shade in the woven line to be explicitly tied to a matching pair of pink Beats headphones. The same three variants in the line ship in the new colour, with availability from today in the US and India.

The Three Cables Power Pink Adds to the Lineup

Power Pink covers the same three cable types Beats already sells in other colours, with no changes to the underlying hardware. A 1.5-metre USB-C to USB-C cable supports charging up to 60W, a 3-metre USB-C to USB-C cable supports charging up to 240W, and a 1.5-metre USB-A to USB-C cable supports charging up to 15W on select iPhone and iPad models. Buyers can see the full Power Pink range on the 1.5-metre Power Pink cable product page.

All three variants are built for charging, syncing, audio playback, CarPlay and data transfer, and are compatible with both Apple and Android devices. The USB-C to USB-C cables also support lossless audio on supported devices. Power adapters are not included in the box.

The colour is the only new feature, and the price matches the existing line. Power Pink joins Bolt Black, Nitro Navy, Rapid Red, and Surge Stone in the woven range, with all five colours sharing the same hardware and specs. The Power Pink line launches alongside the existing four colours, all of which remain on sale at the same price points.

Speed, Wattage, and What a 240W Cable Is For

Each cable in the line is rated for a different charging ceiling, and the spread is wider than the price gap suggests. The 1.5-metre USB-C to USB-C cable tops out at 60W, which covers most phones, tablets, and lighter laptops. The 3-metre USB-C to USB-C cable pushes 240W, the wattage needed to fast-charge a MacBook Pro or any high-end USB-C laptop on the market.

The USB-A to USB-C cable, by contrast, is the slow lane. It supports up to 15W on select iPhone and iPad models, the wattage of a basic brick rather than a fast charger.

The trade-off running through all three variants is data. Every cable in the Power Pink line transfers data at USB 2.0 speeds, enough for syncing and wired CarPlay, and not enough for high-speed file transfers between devices. The USB-C to USB-C cables also support simultaneous charging and audio playback when used with compatible Beats headphones and speakers, plus lossless audio on supported devices. Each cable also regulates voltage automatically, with power transmission adjusted for extra protection.

For buyers shopping the 240W option specifically, the practical ceiling is a high-wattage USB-C laptop, not a phone. Phones, including the iPhone, draw less than 60W, so the 3-metre cable is really a desk-and-couch cable for laptop users who want the extra reach. The full spec sheet sits on the 240W USB-C cable product page.

The Color Bet: Why Power Pink, Why Now

Beats framed the launch with a tagline that tells readers exactly who the cable is for. “Because your charging cable deserves to be just as expressive as your playlist,” the company said at launch, a line that positions the cable as a fashion accessory first and a utility second. The colour is a deliberate match for the pink Powerbeats Fit earphones and pink Solo 4 headphones Beats already sells, and the cable completes a set a buyer can build in one shade. Power Pink is the first shade in the woven line that Beats has tied to a specific headphone colour.

Forbes called it “the cutest cable yet” and described the colour as “feisty” and “impossible to ignore.” The marketing pitch is the brand’s clearest framing of cables as fashion accessories to date, and the first time Beats has led a launch with a colour-match promise rather than a hardware upgrade.

Apple’s own cables ship in white only, leaving the colourful end of the charging-accessory market to Beats. The Power Pink launch is the clearest test yet of the wager that buyers who pay a premium for pink headphones will pay a similar premium for a pink cable to match, rather than reach for a generic white one in the drawer.

The Build: Testing, Reinforcement, and the Woven Sheath

Beats makes a specific claim about why the Power Pink line is worth the price: the woven sheath. The cables undergo thousands of hours of testing during design and manufacturing, according to the brand’s product page, and the braided exterior is engineered to flex without kinking. Each plug is internally reinforced at common strain points, the spots where cables typically fray and fail first. The brand’s launch post called the line “100% tangle-free.”

Voltage regulation is built into the 240W cable, with the cable automatically adjusting power transmission for extra protection, according to the Beats product page. None of those features are unique in the broader cable market, but they are rare at the $18.99 price point, where competitors typically ship a plain rubber-jacketed cable with a basic warranty.

Power Pink shares every one of those build features with the existing Bolt Black, Nitro Navy, Rapid Red, and Surge Stone variants. The colour is the only thing new, the hardware is the same, and the price is the same.

Where Power Pink Sits in the $20 Cable Market

At $18.99, the Power Pink 1.5m cables are priced above Apple’s own 1-metre USB-C cable, which ships in white only. The closest premium alternative cited in Forbes’ coverage of the launch is Nomad’s Kevlar-reinforced USB4 cable, which Forbes singled out for build quality and which sells for several times the price of the Beats 240W.

What sets the Power Pink line apart in that bracket is the colour range. Most cables in the $20 range ship in black, white, or grey, and the few that ship in colour tend to limit buyers to one or two options. Beats offers five colourways in a single cable family, and Power Pink is the first one explicitly pitched as a match for a specific headphone.

The wager is that buyers who own pink Beats headphones will pay the same $18.99 for a matching cable. Power Pink is the first time Beats has launched a colourway with an explicit product-match pitch, and the first time it has put a colour ahead of new hardware in a cable release.

Price Tags and Where to Buy

Pricing for the new colourway matches the existing Beats cable line. US prices are listed at $18.99 for the 1.5m cables and $29.99 for the 3m cable, with Forbes listing the UK prices at the same levels in pounds. The cables are available from today on apple.com, with Apple Stores following on July 8 and Target.com and Target retail stores from July 12. Power adapters are sold separately. The full range is listed on Apple’s Beats cable collection page.

The 1.5-metre cables, both USB-C to USB-C and USB-A to USB-C, sit at the same price point. The 3-metre USB-C to USB-C cable is the only step up, with the 240W rating justifying the gap. Buyers shopping the India launch pay a separate set of prices, listed in the table below.

India Pricing, the Other Market in Play

India gets the full Power Pink line at launch, with the same three configurations sold through Apple’s online store in the country. FoneArena reports the 1.5-metre variants at Rs 1,900 each and the 3-metre 240W cable at Rs 2,900, a markup that reflects the usual India pricing differential against US dollar figures.

The India launch mirrors the global rollout in timing, with the cables appearing on the Apple India online store on the same day as the worldwide release. No India-specific colourway or variant was announced with the Power Pink range.

The Short History of Beats Woven Cables

Beats first launched its woven cable family in April 2025, originally offering USB-C to USB-C, USB-A, and Lightning variants in 1.5-metre and 20-centimetre lengths. The line was expanded earlier in 2026 with the addition of 3-metre USB-C to USB-C options in four colours, and Power Pink is the fifth colourway to join the range.

The other colours available alongside Power Pink are:

• Bolt Black
• Nitro Navy
• Rapid Red
• Surge Stone

Power Pink is the first shade Beats has tied to a specific headphone colour, and the first of the five to get a marketing-led launch.

Frequently Asked Questions

When are the Beats Power Pink cables on sale?

The cables are available from today on apple.com and from Apple Stores on July 8, with Target.com and Target retail stores following on July 12. The Power Pink line launches in the US, UK, and India on the same day.

Do the Power Pink cables fast-charge an iPhone?

Yes, the 1.5-metre USB-C to USB-C cable supports up to 60W, which exceeds the iPhone’s max charging rate. The USB-A to USB-C 1.5m cable supports up to 15W on select iPhone and iPad models, the rate of a basic wall brick.

What is the difference between the 1.5m and 3m USB-C to USB-C cables?

The 1.5-metre version supports up to 60W, while the 3-metre version supports up to 240W. Both transfer data at USB 2.0 speeds and use the same woven design.

Can I use a Power Pink cable to charge a MacBook?

Yes. The 3-metre USB-C to USB-C cable supports up to 240W, which covers the MacBook Pro and other high-wattage USB-C laptops. The 1.5-metre USB-C to USB-C cable supports up to 60W, enough for lighter laptops but not the fastest charge on a Pro machine.

Is Power Pink just a new colour, or is the cable itself redesigned?

Power Pink is the same cable as the existing Bolt Black, Nitro Navy, Rapid Red, and Surge Stone variants. The hardware, wattage ratings, and woven construction are unchanged; only the colour is new.

The Power Pink launch is the clearest sign yet that Beats treats charging cables as a colour-coordinated accessory line, not a generic commodity.