Ishan Crawford

Prior to the position, Ishan was senior vice president, strategy & development for Cumbernauld-media Company since April 2013. He joined the Company in 2004 and has served in several corporate developments, business development and strategic planning roles for three chief executives. During that time, he helped transform the Company from a traditional U.S. media conglomerate into a global digital subscription service, unified by the journalism and brand of Cumbernauld-media.
2045 Posts
Streaming Sensations: A Guide to OTT Services

Streaming Sensations: A Guide to OTT Services

The rise of streaming services and the increasing popularity of Over the Top (OTT) services have revolutionized the way we consume content. OTT services are digital media services delivered over the internet, allowing viewers to access content from anywhere and anytime. Unlike traditional television, OTT services are not bound by any geographical or physical boundaries, providing customers access to a world of content at their fingertips. The concept of OTT services originated in the late 1990s and early 2000s, with the emergence of streaming technologies such as RealPlayer and QuickTime. Since then, the popularity of OTT services has grown exponentially,…
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How Affiliate Marketing Can Grow Your Business?

How Affiliate Marketing Can Grow Your Business?

Affiliate marketing can be a powerful strategy for growing your business by leveraging partnerships with influencers and content creators. By providing affiliates with unique tracking links and rewarding them with commissions for driving sales, you can reach a wider audience and increase brand awareness. As you engage with affiliates to promote your products or services through various channels, you can track the performance of your campaigns and optimize your marketing efforts. Discover how affiliate marketing can help you expand your reach, increase sales, and boost your bottom line. Key Takeaways: Effective Tracking: Utilizing unique tracking links and cookies allows for…
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Importance of Mobile Marketing

Importance of Mobile Marketing

With the rapid evolution of technology, mobile marketing has become an necessary component of successful marketing strategies. Incorporating mobile marketing into your approach is crucial for reaching and engaging with today's tech-savvy consumers. From real-time conversions to hyper-targeted marketing, mobile platforms offer a range of benefits that can significantly impact your brand's success. In this blog post, we will explore into the importance of mobile marketing and why it should be a key focus in your marketing efforts. Key Takeaways: Reach and Engagement: Mobile marketing provides access to a wide and engaged audience, offering excellent opportunities for brand interaction. Real-Time…
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Engage and Educate: The Benefits of Content Marketing

Engage and Educate: The Benefits of Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable customer action. It is a way of providing valuable information to your audience, while simultaneously building relationships and trust with them. Content marketing is an effective way to engage and educate your audience and can provide numerous benefits to your business. When it comes to engaging and educating your audience, content marketing is essential. By providing valuable and educational content that is tailored to your target audience, you can help…
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Stay Connected: The Art of Email Marketing

Stay Connected: The Art of Email Marketing

With email marketing driving impressive ROI and engagement, understanding its art is crucial for success. In this guide, you'll discover key statistics, strategies, and best practices to enhance your email campaigns. Learn how to segment your audience, craft compelling content, optimize for mobile, and build lasting relationships through automation and analytics. By mastering these techniques, you can stay connected with your audience and drive impactful results through email marketing. Key Takeaways: Email marketing has a high return on investment and remains a powerful tool for businesses. Segmenting your audience and personalizing content can increase engagement and relevance. Compelling subject lines…
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Connecting with Customers: The Power of Social Media Marketing

Connecting with Customers: The Power of Social Media Marketing

Social media marketing is the use of various social media platforms and websites to promote a product or service. It involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It is an effective and powerful tool for connecting with customers and creating a strong brand presence. Connecting with customers through social media is essential for any business in today’s digital age. Social media not only provides companies with a platform to communicate with their customers, but also provides customers with an avenue to voice their opinions, ask questions, and connect with the…
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Pay for Performance: The Benefits of PPC Advertising

Pay for Performance: The Benefits of PPC Advertising

Pay-Per-Click (PPC) advertising is a form of digital marketing that allows businesses to pay for their ads to be displayed in search engine results or on websites. It is a great way for businesses to target potential customers in an efficient and cost effective way. PPC advertising has been around since the early 2000s, when search engines such as Google and Yahoo began offering sponsored results. Over the years, PPC advertising has become an incredibly popular marketing tool for businesses of all sizes. The main benefits of PPC advertising are its cost effectiveness, its ability to reach a large audience…
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Ranking on Top: Importance of SEO for Your Business

Ranking on Top: Importance of SEO for Your Business

It's crucial for your business to prioritize SEO in today's digital world. From generating high traffic to improving brand visibility and staying ahead of competitors, implementing effective SEO strategies can bring numerous benefits. Through keyword research, user experience enhancement, and quantifiable results, SEO can significantly contribute to the success of your marketing efforts and protect your brand reputation. In this blog post, we'll explore six key reasons why SEO should be a priority for your business. Key Takeaways: Increased Traffic: Search engines can drive a significant amount of traffic to your website. Cost-Effective: SEO can provide a high return on…
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Breaking Down Crypto Regulations: Navigating the Legal Landscape

Breaking Down Crypto Regulations: Navigating the Legal Landscape

Cryptocurrency regulations are rules created by governments to govern the use and development of cryptocurrencies such as Bitcoin, Ethereum and other digital currencies. These regulations are designed to protect investors, financial institutions and other stakeholders by providing a framework of guidelines to be followed. Navigating the legal landscape of cryptocurrency regulations is an essential task for anyone involved in the cryptocurrency industry. It is important to understand the various regulations in place and the implications they have on the market. Cryptocurrency regulations have been evolving since the emergence of digital currencies. Initially, governments were hesitant to regulate the industry due…
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The Future of Cryptocurrency: Predictions and Possibilities

The Future of Cryptocurrency: Predictions and Possibilities

Cryptocurrency is a digital asset that is secured by cryptography and is used as a medium of exchange. It is decentralized and not controlled by any government or central authority. Cryptocurrency has been around for more than a decade, with the first known cryptocurrency - Bitcoin - being created in 2009. Since then, the cryptocurrency market has grown exponentially, with more than 5,000 different types of cryptocurrencies currently in circulation, according to CoinMarketCap. The cryptocurrency market has seen its fair share of ups and downs over the years, with its total market capitalization reaching an all-time high of $1 trillion…
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