What is Master Equity Plan and How Can it Benefit You?

Master Equity Plan is an investment program that allows individuals to invest systematically in equity mutual funds with the goal of creating long-term wealth. This program provides an opportunity to invest small amounts of money regularly and reap the benefits of compounding over time.

In this article, we’ll take a closer look at what Master Equity Plan is, how it works, and how it can benefit you.

What is Master Equity Plan?

Master Equity Plan is a uniform capital markets product that allows investors to invest in equity mutual funds without having to time the market. It is essentially an automated investment program that invests a fixed amount of money at regular intervals.

These investments are done regardless of the market conditions, making it an ideal investment tool for individuals who want to invest in equity mutual funds but are hesitant to do so due to the volatility of the market.

what is master equity plan
What is Master Equity Plan?

How does Master Equity Plan work?

When you sign up for a Master Equity Plan, you agree to invest a fixed amount of money at regular intervals, usually monthly. This amount is invested in the equity mutual fund of your choice. The investment is made over a period of time, say, for example, six months to a year.

The investment is done irrespective of the market conditions; hence, you buy more units when the market is down and fewer units when the market is up. This averaging-out of the cost is known as rupee-cost averaging. Over time, this investment strategy has proven to deliver good returns.

Benefits of Master Equity Plan

Master Equity Plan investment strategy has several benefits that are as follows:

1. Disciplined investing: It enables investors to invest regularly and in a disciplined manner, thereby accumulating wealth over a long period of time.

2. Cost averaging: It allows investors to average out the cost of investing in equity mutual funds, thereby reducing the impact of market volatility and timing.

3. Diversification: It allows investors to diversify their investments into multiple equity mutual fund schemes, thereby managing risk.

4. Flexibility: It offers investors flexibility in terms of investing amount, time interval, and exit options.

5. Systematic investment: It allows investors to invest without having to worry about the market conditions and timing of the investment.

6. Long-term wealth creation: It is an ideal investment option for individuals who want to create long-term wealth.

The advantages of investing in a Master Equity Plan are many, and the benefits vary from investor to investor.

How to choose the right Master Equity Plan?

Choosing the right Master Equity Plan can be a daunting task, as there are several options available in the market. Here are some key factors to consider when choosing a Master Equity Plan:

1. Investment objective: Choose a plan that aligns with your investment objective, be it capital appreciation or regular income.

2. Fund performance: Analyze the past performance of the fund and its consistency in delivering returns.

3. Management team: Look for a fund whose management team has a good track record and is experienced in managing equity mutual funds.

4. Expense ratio: Check the expense ratio of the fund and go for a fund with a lower expense ratio as it can impact your overall returns.

5. Asset allocation: Evaluate the asset allocation of the fund and ensure that it aligns with your investment objectives.


Master Equity Plan is an investment strategy that can help individuals achieve their long-term financial goals, while being easy on the pocket. It offers a disciplined approach to investing and helps manage the impact of market volatility. By investing in a Master Equity Plan, individuals can benefit from rupee-cost averaging, diversification, and flexibility, among other things. While choosing a Master Equity Plan, investors must consider several factors, including investment objective, fund performance, management team, expense ratio, and asset allocation, to make the most of their investment strategy. So, if you are looking to create long-term wealth, signing up for a Master Equity Plan should definitely be on your to-do list.

Frequently Asked Questions (FAQs)

1. What is a Master Equity Plan?

A Master Equity Plan (MEP) is a comprehensive, long-term strategy designed to help companies manage and allocate their equity compensation programs. It outlines the company’s approach to issuing various types of equity awards, such as stock options, restricted stock units, and performance shares, to employees, executives, and other stakeholders. The goal of an MEP is to align the interests of the company’s stakeholders with its overall growth and success.

2. Why is a Master Equity Plan important for a company?

An MEP is essential for companies because it helps them attract, retain, and motivate top talent by offering competitive and well-structured equity compensation packages. A well-designed MEP can also promote long-term value creation, encourage employee ownership, and foster a culture of shared success within the organization. Additionally, having a clearly defined plan ensures fairness, transparency, and compliance with regulatory requirements.

3. What are the key components of a Master Equity Plan?

The main components of an MEP include:

  • Plan objectives: The goals and desired outcomes of the equity program
  • Eligibility criteria: The guidelines for determining which employees or stakeholders can participate in the plan
  • Award types: The various forms of equity awards (e.g., stock options, restricted stock units) that may be granted under the plan
  • Vesting schedules: The timeline and conditions for participants to earn and gain control over their equity awards
  • Dilution and share pool management: Strategies to minimize shareholder dilution and manage the available equity pool effectively
  • Administration and governance: The procedures for overseeing, managing, and reporting on the plan

4. How is a Master Equity Plan developed?

Developing an MEP involves a collaborative effort between the company’s management, board of directors, legal counsel, and human resources team. They must work together to define the plan objectives, determine eligibility criteria, select appropriate award types, and establish vesting schedules. Additionally, they should consider the potential impact on shareholder dilution and develop strategies to manage the equity pool effectively.

5. How often should a Master Equity Plan be reviewed or updated?

A company should regularly review and update its MEP to ensure it remains aligned with the organization’s strategic goals and market conditions. Typically, companies should conduct a comprehensive review every 2-3 years, with more frequent assessments as needed based on significant changes in the business environment or regulatory landscape.

6. Can a Master Equity Plan be customized for different employee groups or levels within a company?

Yes, an MEP can be tailored to accommodate the needs and objectives of various employee groups or levels within a company. For example, the plan may offer different types of equity awards, vesting schedules, or performance metrics for executives, managers, and individual contributors. Customizing the plan in this way can help the company address specific talent management goals and ensure that the equity program remains competitive within the industry.

By Ishan Crawford

Prior to the position, Ishan was senior vice president, strategy & development for Cumbernauld-media Company since April 2013. He joined the Company in 2004 and has served in several corporate developments, business development and strategic planning roles for three chief executives. During that time, he helped transform the Company from a traditional U.S. media conglomerate into a global digital subscription service, unified by the journalism and brand of Cumbernauld-media.

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