Malmaison Dundee has launched a new initiative aimed at boosting the local economy and rewarding its staff. The boutique hotel has introduced the “Eat, Sleep, Love Local” package, which includes a £50 Dundee Gift Card to encourage spending within the local community. This initiative not only aims to attract more tourists to Dundee but also supports local businesses. Additionally, the hotel has implemented a staff rewards program using the Dundee Gift Card to recognize and appreciate employees’ hard work and dedication.
Boosting Local Economy Through Tourism
Malmaison Dundee’s new initiative is designed to strengthen the city’s tourism sector. The “Eat, Sleep, Love Local” package offers guests a comprehensive experience, including accommodation, breakfast, and a £50 Dundee Gift Card. This card can be used at over 240 local businesses, ranging from shops and restaurants to various attractions. By incorporating the gift card into their package, Malmaison Dundee is encouraging visitors to explore and spend within the local community, thereby boosting the city’s economy.
The initiative is part of a broader effort to promote Dundee as a prime tourist destination. By offering guests the opportunity to use the Dundee Gift Card, the hotel is helping to raise awareness of the diverse range of local businesses. This not only benefits the businesses themselves but also enhances the overall visitor experience. The hotel believes that by supporting local enterprises, they can contribute to a more vibrant and sustainable local economy.
Ewa Rankin, Cluster Sales Manager at Malmaison Dundee, emphasized the importance of this initiative in promoting Dundee. She highlighted how the gift card connects the hotel with the community and provides guests with a variety of options to explore the city. This initiative is a testament to Malmaison Dundee’s commitment to supporting local businesses and fostering a strong sense of community.
Rewarding Staff with Local Gift Cards
In addition to boosting tourism, Malmaison Dundee is also focusing on rewarding its staff. The hotel has introduced a staff rewards program that utilizes the Dundee Gift Card. Employees who go above and beyond in their roles are recognized with this card, which can be used at a wide range of local businesses. This initiative not only acknowledges the hard work of the staff but also encourages them to support the local economy.
The staff rewards program is part of Malmaison Dundee’s broader strategy to create a positive and motivating work environment. By offering tangible rewards that can be used within the community, the hotel is fostering a sense of pride and connection among its employees. This approach not only benefits the staff but also contributes to the overall success of the hotel.
Dale Simpson, General Manager at Malmaison Dundee, explained that the decision to use the Dundee Gift Card for staff rewards was driven by a desire to support the local community. He noted that many of the hotel’s employees live in Dundee and are proud to be part of the city. By rewarding staff with a gift card that can be used locally, the hotel is encouraging them to explore and support local businesses.
Strengthening Community Ties
Malmaison Dundee’s initiatives are not just about boosting tourism and rewarding staff; they are also about strengthening community ties. By promoting the use of the Dundee Gift Card, the hotel is fostering a sense of collaboration and mutual support among local businesses. This initiative is part of a larger effort to create a more connected and resilient local economy.
The hotel believes that by working together with local businesses, they can create a more attractive and sustainable destination for tourists. This collaborative approach is essential for the long-term success of both the hotel and the local economy. By supporting each other, local businesses can thrive and contribute to a more vibrant and dynamic community.
Malmaison Dundee’s commitment to the local community is evident in their initiatives. By promoting local spending and rewarding staff with local gift cards, the hotel is making a significant contribution to the city’s economy. These efforts are helping to create a stronger, more connected community that benefits everyone involved.
