Livingston Designer Outlet, the largest outlet in Scotland, has reported a record-breaking performance in the first half of 2024. Building on an exceptional 2023, the outlet achieved a robust 13% year-on-year uplift, highlighting its status as a premier retail destination. The outlet’s success reflects ongoing consumer demand for quality brands at competitive prices. Notably, the first half of 2024 saw the highest total sales on record for the outlet, with standout months including March, June, and February. Footfall also increased significantly, contributing to the overall sales growth.
Exceptional Sales Performance
Livingston Designer Outlet’s sales performance in the first half of 2024 has been nothing short of remarkable. The outlet recorded a 13.3% increase in sales in March, followed by a 9.3% rise in June and a 5.2% uplift in February. These figures culminated in an overall 2.8% increase in sales for the first half of the year. The return of popular brands such as French Connection and the introduction of the Lolla pop-up shop played a significant role in driving this growth.
The strategic initiatives implemented by Global Mutual, the outlet’s management company, have been instrumental in achieving these results. By diversifying the tenant mix and enhancing the customer experience, the outlet has successfully attracted more shoppers and increased dwell time. The positive impact of these initiatives is evident in the record-breaking sales figures.
In addition to the impressive sales growth, the outlet also saw a 2.3% increase in footfall during the first half of 2024. This rise in visitor numbers further underscores the outlet’s appeal as a top shopping destination in Scotland.
Community Engagement and CSR Initiatives
Livingston Designer Outlet’s success is not only measured by its sales performance but also by its commitment to the local community. The outlet has launched several community initiatives, including a charity partnership with the British Heart Foundation and a collaboration with Cedarbank, a local ASN school. These initiatives have fostered meaningful connections and demonstrated the outlet’s dedication to giving back to the community.
The charity partnership with the British Heart Foundation has involved various fundraising activities and events, helping to raise awareness and support for heart health. Meanwhile, the collaboration with Cedarbank has culminated in a trading pop-up shop, providing students with valuable business experience and opportunities to engage with the local community.
These efforts have not only enriched the community but also contributed to the outlet’s business success. By creating a positive atmosphere and building customer loyalty, Livingston Designer Outlet has reinforced its position as a community-focused retail destination.
Strategic Vision for Continued Growth
Looking ahead, Livingston Designer Outlet is poised for continued growth and success. The outlet’s management team, led by Nicky Lovell, Head of Outlets and Business Development at Global Mutual, is committed to building on the momentum achieved in the first half of 2024. The addition of new brands and the expansion of existing ones highlight the trust that retail partners have in the outlet’s strategic vision.
Lovell emphasized the importance of building meaningful relationships with the community and maintaining a clear CSR vision. These elements are key to the outlet’s ongoing success and will continue to drive its growth in the future. The outlet’s focus on providing a diverse and engaging shopping experience will remain central to its strategy.
As Livingston Designer Outlet continues to evolve, it is well-positioned to capitalize on the growing consumer demand for quality brands at competitive prices. The outlet’s record-breaking performance in the first half of 2024 is a testament to its strategic initiatives and commitment to excellence.
