From Highland Haven to Headache: Scotland’s NC500 Faces Crossroads After a Decade of Instagram Hype
The 516-mile loop meant to revive northern Scotland's fortunes became a tourism success story — and then, a cautionary tale. Now locals and visitors are wondering what’s next. At first, the North Coast 500 sounded like a clever fix. Take Scotland’s underappreciated north — windswept moors, stone crofts, cliffs that look borrowed from Iceland — and rebrand it as a dream drive. Simple. Romantic. Marketable. The kind of route that makes influencers squeal and road-trippers pack their bags. But what started as a hopeful campaign in 2015 — backed by the North Highland Initiative and then-Prince Charles — has mushroomed…
