Scottish Hospitality Group Urges Labour to Prioritise Brand Scotland
The Scottish Hospitality Group (SHG) has called on the newly elected Labour government to prioritize the “Brand Scotland” initiative. Following Labour’s victory in the UK General Election, SHG congratulated Sir Keir Starmer on becoming Prime Minister and emphasized the importance of immediate action on key issues affecting the hospitality sector. The “Brand Scotland” initiative aims to promote Scotland’s unique identity, boost tourism, and drive economic growth. SHG’s proactive approach highlights the need for collaboration between the government and the hospitality industry to address pressing challenges and capitalize on new opportunities. A Call for Immediate Action The Scottish Hospitality Group has…
