GRID Rebrand Ushers in New Era for Scotland Entertainment

A bold rebrand is transforming XSite Braehead into GRID, a fresh entertainment hub in Renfrew near Glasgow, Scotland. Backed by a 12.6 million pound investment from owners XPE Group, this change promises thrilling experiences like the world’s longest indoor kart track, set to open in summer 2026, while honoring the site’s historic roots as a former power plant.

Origins of GRID and Its Timely Transformation

The shift to GRID marks a significant milestone as the site nears its 20th anniversary in 2026. Once an electricity plant that powered Glasgow homes in the 20th century, the location has evolved into a beloved leisure spot. Now, with the rebrand, it aims to blend that industrial heritage with modern excitement, drawing visitors from across Scotland and beyond.

This transformation comes at a perfect time for the region. Recent trends show a surge in demand for family-friendly outings and adrenaline activities, especially after Braehead’s overall footfall rose by 4 percent in the year ending June 2025.1 The new name, GRID, nods to both the upcoming electric karting and the site’s grid-like power origins, creating a story that connects past and future.

GRID Rebrand Ushers in New Era for Scotland Entertainment

Spotlight on K1 Speed: The Star Attraction

At the heart of GRID stands K1 Speed, a global leader in indoor karting with over 100 locations worldwide. This venue will feature the world’s longest indoor electric kart track, a 5.5 million pound project that highlights Scotland’s growing motorsport scene. Set to debut in summer 2026, it will also include a state-of-the-art e-sports lounge with high-end racing simulators, perfect for gamers and groups alike.

David Danglard, CEO of K1 Speed, shared his excitement about the project. He called it the company’s most ambitious effort yet, designed to thrill loyal fans and draw new racers eager for this unique circuit. The addition positions GRID as a potential incubator for future Formula 1 talents, offering real-world and virtual racing opportunities that could inspire the next generation of drivers.

Beyond the track, K1 Speed plans to create around 80 local jobs, boosting the economy in Renfrew and Glasgow. Its location near Glasgow’s international airport makes it accessible for tourists, tying into Scotland’s rich motorsport history.

Fresh Additions and Upgrades for Families

GRID will roll out a variety of new family-focused options to keep visitors engaged all day. These include a Gymnastics Academy for kids and teens, offering structured classes to build skills and confidence. Heavenly Desserts will satisfy sweet tooths with indulgent treats, while all-day coffee spots provide quick grabs for busy parents.

Existing favorites are getting facelifts too. The popular Odeon cinema is installing a new Laser IMAX system for sharper, more immersive movies. Paradise Island Adventure Golf and Funstation arcade are both planning refits to modernize their setups, ensuring they stay fresh and fun.

To make the site more practical, electric vehicle charging stations are coming to the car park, catering to eco-conscious drivers. These changes aim to increase dwell time, encouraging families to spend hours exploring rather than rushing through.

Here are some key new and upgraded features at GRID:

  • K1 Speed Indoor Karting: World’s longest track with electric karts for safe, high-speed fun.
  • Gymnastics Academy: Classes for children and teens to learn flips and tumbles.
  • Heavenly Desserts: A spot for creamy shakes, waffles, and gourmet sweets.
  • Odeon Laser IMAX Upgrade: Enhanced screens for blockbuster films in stunning detail.
  • EV Charging Stations: Convenient plugs for electric cars in the parking area.

Broader Vision and Community Ties

Pete Cooper, Director at XPE Group, emphasized the rebrand’s goal to surprise guests with unique Scottish experiences. He noted the commitment to international standards with local flavor, from staff interactions to website updates. The project will generate over 200 new jobs overall, with strong support from Renfrew Council.

GRID is joining forces with Braehead Shopping Centre, Braehead Arena, IKEA, and other partners in the Braehead Ambition initiative. This group focuses on improving customer experiences across the entire leisure estate, solidifying Braehead’s spot as Glasgow’s top destination for shopping and fun. Enhancements like new interiors, lighting, and signage will create a welcoming vibe, from grab-and-go snacks to full sit-down meals.

Matt Beddow, Senior Director of Asset Management at Pradera Lateral, GRID’s manager, called 2026 a huge year for the site. He praised the unprecedented investment for setting up a bright future with better visitor appeal.

Timeline of GRID Transformations Details
Coming Months (Late 2025) New branding appears on-site and online; initial upgrades to interiors and signage.
Early 2026 Gymnastics Academy and Heavenly Desserts open; EV charging stations installed.
Summer 2026 K1 Speed launches with world’s longest indoor kart track and e-sports lounge.
Throughout 2026 Odeon IMAX refresh, golf and arcade refits; full site team enhancements.

Lasting Impact on Scotland’s Leisure Scene

This rebrand reflects a wider push in Scotland to revitalize leisure spots amid rising tourism. Similar projects, like recent upgrades at Edinburgh’s Royal Yacht Britannia, show how investments in unique attractions draw crowds and support local jobs. For GRID, the focus on electric karts aligns with green initiatives, appealing to families seeking sustainable fun.

As GRID builds momentum, it promises to extend its reach via the new Renfrew Bridge, pulling in visitors from farther afield. The multi-channel marketing push, including digital ads, events, and social media, will boost awareness and footfall. In a year when Scotland’s entertainment venues face competition from online options, GRID stands out by offering real, unforgettable moments.

What do you think of GRID’s new vibe? Share your thoughts in the comments below and spread the word to friends planning a Glasgow trip, so they don’t miss out on this exciting update.

By Ishan Crawford

Prior to the position, Ishan was senior vice president, strategy & development for Cumbernauld-media Company since April 2013. He joined the Company in 2004 and has served in several corporate developments, business development and strategic planning roles for three chief executives. During that time, he helped transform the Company from a traditional U.S. media conglomerate into a global digital subscription service, unified by the journalism and brand of Cumbernauld-media.

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