GoFibre is accelerating its broadband expansion across Scotland and northern England, promising faster, more reliable connectivity for thousands of households. By leveraging the Calix Broadband Platform, the company aims to streamline customer support, introduce new services swiftly, and offer a more personalized internet experience.
Aiming for Market Leadership in Scotland’s Broadband Sector
The race for broadband supremacy in the UK’s alternative network (altnet) sector is heating up, and GoFibre is making bold moves. Partnering with California-based Calix, the company is expanding its network coverage at an unprecedented pace. Every month, hundreds of new customers are gaining access to high-speed internet, placing GoFibre in direct competition with larger broadband providers.
“GoFibre is committed to making a meaningful impact in the communities we serve,” said Ken Topping, CTO at GoFibre. “With Calix’s cloud-enabled platform, we are scaling up exceptional broadband experiences for customers across Scotland and northern England.”
Leveraging Calix’s Tech to Enhance Customer Experience
GoFibre’s strategy revolves around leveraging Calix’s suite of cloud-based tools to refine customer interactions and optimize its operations. The integration of Calix Cloud® enables the company to gather real-time insights, anticipate potential network issues, and offer proactive solutions before customers even need to complain.
One standout feature is the GoFibre App, powered by Calix’s CommandIQ®. Through this platform, subscribers gain control over their home networks, managing cybersecurity settings via ProtectIQ® and optimizing connections with ExperienceIQ®.
GoFibre’s focus on customer satisfaction is evident in its Trustpilot rating, which has remained consistently high at 4.6 out of 5.
Faster Deployment of SmartHome Services
The demand for high-speed broadband has never been higher, with more people working remotely, streaming content, and relying on digital services. GoFibre’s ability to roll out services quickly has given it a competitive edge.
- Rapid Deployment: SmartHome managed services are being launched across both urban and rural regions at a record pace.
- User-Friendly Features: Customers can troubleshoot network issues, adjust parental controls, and enhance security directly from their mobile devices.
- Seamless Support: Customer service representatives use Calix Service Cloud for instant access to real-time subscriber insights, reducing resolution times significantly.
By combining cutting-edge technology with customer-centric solutions, GoFibre is ensuring that its subscribers get a smoother, more reliable internet experience.
Strategic Growth and Government Backing
GoFibre’s ambitions align with the UK government’s Project Gigabit initiative, aimed at connecting remote communities with full-fibre broadband. With the support of Calix, the company is extending its reach into hard-to-access areas, ensuring that no household is left behind.
Neil Conaghan, CEO at GoFibre, emphasized the significance of this partnership: “Calix is more than just a vendor—they’re a strategic partner helping us bring high-quality broadband to underserved communities. Our growth in Scotland’s altnet market is accelerating, and we are committed to bridging the digital divide.”
The Bigger Picture: Altnets Disrupting the UK Market
Alternative network providers like GoFibre are reshaping the broadband industry, challenging traditional players with faster deployment, personalized services, and cutting-edge technology. The Calix partnership gives GoFibre a competitive advantage by combining high-speed connectivity with a superior customer experience.
Michael Weening, CEO of Calix, summed it up: “GoFibre’s approach is data-driven, innovative, and focused on customer value. By leveraging the Calix Broadband Platform, they are not just growing their business—they are transforming lives by delivering reliable, high-quality broadband.”
With its rapid expansion strategy, GoFibre is well on its way to becoming a dominant force in Scotland’s broadband market.
