Project Harmless, an eco-friendly start-up based in Edinburgh, has been selected as one of Scotland’s Start-Up Loans Ambassadors for 2024. Founded by George Greer, the company aims to tackle plastic pollution through innovative products like water-reactive, non-toxic dog waste bags and plastic-free fashion accessories. This recognition highlights the company’s commitment to sustainability and its potential to inspire other entrepreneurs. The Start-Up Loans programme, part of the British Business Bank, supports small businesses with essential funding and mentorship.
Innovative Solutions for Plastic Pollution
Project Harmless began during the COVID-19 pandemic when George Greer noticed the environmental impact of plastic dog waste bags along the shores of Loch Long. This observation led to the development of a new class of dog waste bags that dissolve in the open environment. These bags are made from a water-reactive, non-toxic, and microplastic-free material, offering a sustainable alternative to traditional plastic bags.
The company’s innovative approach has garnered significant attention and demand, particularly from consumers in the USA. This surge in interest prompted George to expand his product line with the help of a loan from the British Business Bank and Virgin StartUp. The loan was instrumental in covering manufacturing costs and building up inventory, which was crucial for growing the customer base.
In addition to dog waste bags, Project Harmless has diversified into the fashion industry with Harmless Fashion. This range includes plastic-free accessories such as tote bags, laptop cases, and dog leads, all designed to combat greenwashing and support the UK textiles sector. The collection features a previously unused tartan designed for the 1970 Edinburgh Commonwealth Games, adding a unique touch to the products.
Expanding Horizons and Global Impact
The success of Project Harmless has not been limited to Scotland. The company has recently expanded its presence by opening a new office in Marylebone, London. This move is part of a broader strategy to extend its reach and impact beyond Scotland. The expansion aims to tap into new markets and bring sustainable solutions to a wider audience.
George Greer’s vision for Project Harmless goes beyond addressing plastic pollution. The company is also exploring innovative solutions in renewable energy and carbon capture. These initiatives align with the company’s commitment to tackling climate change and promoting sustainability on a global scale. By diversifying its product offerings and entering new markets, Project Harmless aims to make a significant impact on environmental conservation.
The recognition as a Start-Up Loans Ambassador is a testament to the company’s resilience, creativity, and determination. George hopes that this recognition will inspire other entrepreneurs to pursue their business ideas and contribute to a more sustainable future. The Start-Up Loans programme has been pivotal in supporting small businesses like Project Harmless, providing essential funding and mentorship to help them succeed.
Future Prospects and Continued Innovation
Looking ahead, Project Harmless plans to continue its journey of innovation and sustainability. The company is committed to developing new products that address environmental challenges and promote sustainable living. This includes expanding its range of plastic-free accessories and exploring new materials and technologies that can further reduce environmental impact.
One of the key areas of focus for Project Harmless is education and awareness. The company aims to educate consumers about the importance of sustainability and the impact of their choices. By raising awareness and promoting sustainable practices, Project Harmless hopes to drive a cultural shift towards more environmentally conscious living.
Collaboration is another important aspect of the company’s future plans. Project Harmless is looking to partner with other businesses, organizations, and governments to amplify its impact and reach. These collaborations will be crucial in scaling up the company’s operations and bringing its innovative solutions to a global audience.
Project Harmless’s selection as a Start-Up Loans Ambassador is a significant milestone in its journey towards sustainability. The company’s innovative products and commitment to environmental conservation make it a true champion of sustainability. With continued support and collaboration, Project Harmless is poised to make a lasting impact on the fight against plastic pollution and climate change.
