As Blue Monday approaches on January 20, Spar Scotland is stepping up to fight off the year’s supposed most depressing day with a special offer designed to brighten up customers’ moods.
Triple Rewards to Lift Spirits on Blue Monday
Labelled as the gloomiest day of the year, Blue Monday has earned its reputation as a day when many feel the weight of post-holiday blues and the dark days of winter. But Spar Scotland is determined to flip the narrative.
On January 20, customers at selected Spar stores will be treated to triple loyalty stamps when purchasing a drink from the Barista Bar. This means that for every hot drink purchased, customers will earn three stamps, accelerating their journey toward loyalty rewards. And to sweeten the deal even further, they’ll also get free syrup with any hot drink.
Paula Middleton, Spar Scotland’s head of marketing, said: “Blue Monday has a reputation for being a gloomy day, but we want to turn that around by spreading a little joy and rewarding our loyal hot-drink lovers.”
The Power of Small Acts of Kindness
Spar’s initiative taps into the growing trend of businesses using little perks and gestures to uplift people during tough times. For many, something as simple as a warm drink can help make a dreary winter day feel a little brighter.
- Triple Loyalty Stamps: Customers buying from Barista Bar stations in over 100 stores.
- Free Syrup: An additional treat with any hot drink purchased.
- Date to Watch: January 20, 2025, Blue Monday.
These little bonuses might not seem like much on their own, but combined, they create a sense of joy and remind customers that even small businesses can have a positive impact on their daily lives.
Changing the Blue Monday Narrative
Blue Monday has become something of a cultural phenomenon, with people around the world acknowledging it as a day marked by lower energy and a sense of gloom. However, events like Spar Scotland’s initiative prove that it doesn’t have to be all doom and gloom. A cup of coffee, some syrup, and the promise of faster rewards are enough to inspire a little happiness on this notoriously dreary day.
