BBC Scotland has confirmed a fourth season of the popular reality show The Agency: Unfiltered, set to dive deeper into the world of social media influencers. The BAFTA Scotland winning series, produced by IWC Media, will return in 2026 with more drama, hustle, and glamour from Aquarius Creative, Scotland’s top influencer agency.
Return of the Hit Reality Series
Fans of The Agency: Unfiltered can look forward to another exciting chapter. The show first launched in 2023 and quickly gained a strong following among young viewers for its honest look at the influencer industry. Each season peels back the layers of social media fame, showing the real challenges and triumphs behind the perfect posts.
This renewal comes after the success of series three, which aired earlier in 2025 and drew record viewership numbers. According to recent industry reports, reality TV viewership in the UK has surged by 15 percent this year, with shows like this one leading the trend. The series stands out by focusing on real people in the fast paced influencer space, unlike scripted dramas.
Producers promise to build on past seasons by expanding the agency’s reach. With social media platforms evolving, the show will explore how influencers adapt to new algorithms and trends. This timely angle ties into current discussions about digital careers, where over 50 million people worldwide now work as content creators.
Inside Aquarius Creative and Its Founders
Aquarius Creative, based in Hamilton, Scotland, serves as the heart of the show. Run by businesswomen Kirsten Cameron and Amy Moore, the agency manages some of the UK’s most sought after influencers. Viewers get an up close view of daily operations, from client meetings to content strategy sessions.
Kirsten and Amy started the agency in 2019, growing it into a powerhouse with a roster of over 100 talents. Their story inspires many, especially women in business, as female led companies in the creative sector have increased by 20 percent in the last five years. The show highlights their leadership, blending professional highs with personal stories.
In series four, the focus will shift to agency expansion. This includes scouting talent from across the UK, reflecting the growing influencer market valued at 21 billion dollars globally in 2025. The narrative will cover real life issues like work life balance and online criticism, providing practical insights for aspiring creators.
The team’s dynamic adds emotional depth. Past episodes showed conflicts and celebrations, making the show relatable. This season, expect more personal revelations, as the founders aim to grow their business amid industry changes.
TikTok Academy Makes a Comeback
A fan favorite element returns in series four: the TikTok Academy. In series three, six rising stars competed for a spot with Aquarius, creating buzz and viral moments on social media. The academy format drew millions of views, with participants gaining thousands of followers overnight.
This year, the academy will raise the stakes. Contestants will face tougher challenges to secure a contract, including creative tasks and real world collaborations. Producers hint at extreme efforts from hopefuls, promising twists that keep audiences hooked.
Here’s a quick look at what made the academy popular in past seasons:
- Intense competitions that test creativity and resilience.
- Mentorship from established influencers, offering real career advice.
- Dramatic reveals that spark online discussions and trends.
This feature aligns with TikTok’s dominance, where daily active users hit 1.5 billion in 2025. The show educates viewers on building a brand, solving common problems like content burnout.
Reactions and Excitement from the Team
Excitement is high among the cast and crew. Steve Allen, a key figure at BBC Scotland, praised the show’s appeal to younger audiences who crave authentic stories. He noted its unique behind the scenes access, which sets it apart from other reality formats.
Laura Capaldi, executive producer at IWC, shared that the new series will deliver even more energy. The founders, Kirsten and Amy, expressed their thrill, saying the cameras feel like part of the family now. They teased nonstop action in the influencing world.
Viewer feedback from series three was overwhelmingly positive, with social media posts highlighting the show’s honesty. One trending topic was the emotional journeys of influencers, resonating with fans facing similar online pressures.
Industry experts see this renewal as a sign of reality TV’s staying power. With streaming services competing, shows like this one adapt by incorporating current trends like short form video.
How to Watch and What’s Next
The fourth series will premiere on BBC Scotland and BBC iPlayer in 2026. For now, all episodes of series three are available for streaming, perfect for catching up on the drama.
To give a snapshot of the show’s journey, here’s a simple table of key details across seasons:
| Season | Premiere Year | Key Feature | Viewership Highlight |
|---|---|---|---|
| 1 | 2023 | Agency Introduction | Debuted with 500,000 viewers |
| 2 | 2024 | Personal Stories | Gained BAFTA nomination |
| 3 | 2025 | TikTok Academy Launch | Peaked at 1 million streams |
| 4 | 2026 | Academy Return and Expansion | Expected to break records |
This table shows the show’s growth, mirroring the influencer industry’s boom. As digital media evolves, the series stays relevant by addressing timely topics like mental health in online fame.
What do you think about the new season? Share your thoughts in the comments and spread the word to fellow fans.
