Ishan Crawford

Prior to the position, Ishan was senior vice president, strategy & development for Cumbernauld-media Company since April 2013. He joined the Company in 2004 and has served in several corporate developments, business development and strategic planning roles for three chief executives. During that time, he helped transform the Company from a traditional U.S. media conglomerate into a global digital subscription service, unified by the journalism and brand of Cumbernauld-media.
2045 Posts
Feb
16
2023
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By Ishan Crawford
Boost Your Rankings: A Beginner’s Guide to SEO

Boost Your Rankings: A Beginner’s Guide to SEO

Business
Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine's results page. It is an important aspect of digital marketing and a crucial part of any successful online business. SEO helps ensure that a website is accessible to a search engine and improves the chances that the website will be found by the search engine. Search engines work by crawling the web, indexing websites and content, and returning relevant results to users based on their search queries. The content of a website is evaluated by the search engine’s algorithms, which…
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Feb
16
2023
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By Ishan Crawford
Get Inbox Results: Tips and Tricks for Effective Email Marketing

Get Inbox Results: Tips and Tricks for Effective Email Marketing

Business
Email marketing has become an integral part of digital marketing in today's business landscape. It is one of the most effective marketing channels available to reach customers and build relationships with them. It enables businesses to nurture relationships with their existing customers, as well as to acquire new customers. As it is a cost-effective and targeted way to reach potential customers, many businesses use email marketing as a key part of their marketing strategy. When done effectively, email marketing can provide a great return on investment, helping businesses to increase their revenues and grow their business. However, effective email marketing…
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Feb
16
2023
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By Ishan Crawford
Create Compelling Content: A Guide to Content Marketing

Create Compelling Content: A Guide to Content Marketing

Technology
Many businesses struggle to create engaging content that attracts and retains their target audience. In this comprehensive guide, you will learn how to harness the power of content marketing to build relationships, increase brand trust, and drive sales. From reducing customer acquisition costs to improving lead quality, we will explore the numerous benefits of content marketing and provide practical tips on how to create compelling content that resonates with your audience. Let's dive in and elevate your content marketing strategy to new heights! Key Takeaways: Content marketing is a form of inbound marketing that provides useful or entertaining content to…
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Feb
16
2023
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By Ishan Crawford
Social Media Marketing: How to Reach More Customers Online

Social Media Marketing: How to Reach More Customers Online

Business
Social media marketing is a powerful tool for businesses in today’s digital landscape. In its simplest form, social media marketing is using social media platforms such as Instagram, Facebook, Twitter, YouTube, and more to reach a larger audience and foster deeper relationships with customers. It is a powerful way for businesses to connect with more customers and build brand awareness. The benefits of social media marketing are numerous. It allows businesses to reach a larger, more diverse audience, increase brand visibility, and establish a lasting presence online. It is also an effective way to engage with customers on a more…
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Feb
15
2023
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By Ishan Crawford
The Future is Digital: The Ultimate Guide to Digital Marketing

The Future is Digital: The Ultimate Guide to Digital Marketing

Business
Digital marketing is the process of using digital channels such as websites, search engines, social media, emails, and mobile apps to promote products and services. It’s an essential tool for any business that wants to reach more customers and increase sales. In today’s digital world, digital marketing is an essential part of a successful marketing strategy. The Future is Digital: The Ultimate Guide to Digital Marketing is a comprehensive guide that covers all aspects of digital marketing. It provides an overview of the different digital marketing strategies, from SEO to email marketing, and explains how businesses can use them to…
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Feb
15
2023
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By Ishan Crawford
Sell More, Serve Better: Sales and Customer Service Tips for Small Businesses

Sell More, Serve Better: Sales and Customer Service Tips for Small Businesses

Business
If you're a small business owner looking to boost sales and enhance customer satisfaction, this guide is for you. With actionable tips on knowing your audience, effective communication, building relationships, upselling, cross-selling, empowering your team, responding promptly, collecting feedback, and personalizing the customer experience, you can drive revenue growth, foster customer loyalty, and stand out in a competitive market. By incorporating these strategies, you can sell more effectively, serve customers better, and create memorable experiences for long-term success. Key Takeaways: Know Your Audience: Understand your target market's needs and personalize your sales approach. Build Relationships: Maintain contact with leads, engage…
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Feb
15
2023
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By Ishan Crawford
Building Your Brand: Marketing and Branding Techniques for Business Growth

Building Your Brand: Marketing and Branding Techniques for Business Growth

Business
Branding is an essential part of any business growth strategy. It is the process of creating a unique identity for a product, service or company that distinguishes it from its competitors. Through branding, businesses are able to create a positive perception of their product or services in the minds of customers and build a loyal customer base. Branding is essential for business growth as it helps to build trust and credibility in the market, increase recognition and visibility, and create a long-term relationship with customers. Branding and marketing are often used interchangeably, but they are two distinct concepts. While branding…
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Feb
15
2023
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By Ishan Crawford
Mastering the Art of Small Business Management

Mastering the Art of Small Business Management

Business
Small business management is the process of running a business efficiently and effectively, from the day-to-day operations to the long-term strategic planning. Mastering the art of small business management is essential for business owners as it helps them to ensure the success and sustainability of their business. This article will provide an overview of the key areas of small business management, such as marketing, finance, human resources, and operations. It will also explore the importance of developing and implementing a business plan, as well as provide guidance on setting up an effective organizational structure. Additionally, the article will discuss the…
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Feb
14
2023
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By Ishan Crawford
Disrupt the Game: Essential Strategies for Startup Success

Disrupt the Game: Essential Strategies for Startup Success

Business
Disruptive innovation is an idea, product or service that significantly changes the way that things have been done in the past. It is a new way of doing things that has a major impact on the existing market and creates a new market in the process. Disruptive innovation is often seen as a positive force, as it can create new opportunities, markets and industries. The book, Disrupt the Game: Essential Strategies for Startup Success, provides an essential guide for entrepreneurs and startup founders on how to use disruptive innovation to gain a competitive edge in their industry. Written by startup…
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Feb
14
2023
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By Ishan Crawford
From Idea to Reality: A Guide to Entrepreneurship

From Idea to Reality: A Guide to Entrepreneurship

Business
Entrepreneurship is the process of creating a business from scratch, typically with the aim of achieving long-term success through hard work and dedication. It is a journey that requires creativity, initiative, and calculated risk-taking. In today’s economy, entrepreneurs are essential for driving innovation and economic growth. From Idea to Reality: A Guide to Entrepreneurship is a comprehensive resource for aspiring entrepreneurs who want to start their own business. Written by experienced entrepreneurs and business experts, this guide provides an in-depth overview of the steps, challenges, and rewards of launching a successful business. It covers topics such as validating your business…
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