Asda has announced a new partnership with Edinburgh-based Bellfield Brewery to stock its award-winning vegan and gluten-free beers. This collaboration will see three of Bellfield’s popular beers—Lawless Village IPA, Bohemian Pilsner, and Mega City IPA—available in 40 Asda stores across Scotland. Bellfield Brewery, known for being the UK’s first dedicated gluten-free brewery, aims to make great-tasting beer accessible to everyone, regardless of dietary restrictions. This partnership marks a significant milestone for both companies, highlighting their commitment to quality and inclusivity.
Expanding Accessibility
Bellfield Brewery’s mission has always been to produce exceptional beers that everyone can enjoy, regardless of dietary needs. Founded in 2015 by Alistair Brown and Giselle Dye, the brewery has grown to become a leader in the gluten-free beer market. Their beers are certified by Coeliac UK and registered with the Vegan Society, ensuring they meet the highest standards. The partnership with Asda will make Bellfield’s beers more accessible to a wider audience, allowing more people to enjoy their unique flavors. This move is a testament to the growing demand for inclusive food and beverage options in the market.
A Diverse Range of Beers
The three Bellfield beers now available at Asda each offer something unique. Lawless Village IPA is a copper-colored, aromatic beer brewed with Centennial American hops, providing a modern citrusy finish. Bohemian Pilsner is a classic pale Czech pilsner with a light body and gentle floral notes, perfect for those who enjoy a refreshing, crisp beer. Mega City IPA, on the other hand, balances robust bitterness with a rich, fruity hop character, making it a favorite among IPA enthusiasts. These beers not only cater to those with dietary restrictions but also appeal to beer lovers looking for high-quality, flavorful options.
Commitment to Quality
Both Asda and Bellfield Brewery share a commitment to quality and customer satisfaction. Polly Jones, Head of Asda Corporate Affairs in Scotland, emphasized the importance of catering to diverse dietary needs and supporting local businesses. By partnering with Bellfield, Asda is able to offer its customers top-notch products that align with these values. Keith Robertson, Head Brewer at Bellfield, highlighted the passion and dedication of their small team, all of whom have a stake in the business. This collaboration is expected to strengthen both brands’ reputations and provide customers with exceptional beer choices.
Looking Ahead
The partnership between Asda and Bellfield Brewery is just the beginning of what promises to be a fruitful collaboration. As consumer preferences continue to evolve, the demand for vegan and gluten-free products is likely to grow. Both companies are well-positioned to meet this demand, with Bellfield’s innovative brewing techniques and Asda’s extensive retail network. This partnership not only benefits the companies involved but also sets a precedent for other businesses to follow. By prioritizing quality, inclusivity, and local partnerships, Asda and Bellfield are paving the way for a more diverse and accessible food and beverage market.
