Scotland’s first W Hotel opens in Edinburgh with a stunning design

The W Hotel, a luxury brand of Marriott International, has opened its first property in Scotland at the heart of Edinburgh’s new St James Quarter. The hotel features a distinctive ‘walnut whip’ design that has been the subject of much debate and controversy.

A landmark in the skyline

The W Hotel Edinburgh is part of the £1 billion St James Quarter development, which aims to transform the city’s east end with a mix of retail, leisure, residential and office spaces. The hotel occupies the upper floors of the ribbon-shaped building that spirals up to a 12-storey spire. The bronze-coloured facade is inspired by the city’s volcanic landscape and contrasts with the historic buildings nearby.

The hotel’s design has been praised by some as a bold and innovative addition to the skyline, but criticised by others as an eyesore that damages the World Heritage Site. Earlier this year, the hotel was refused permission to install a giant illuminated W sign at the top of the spire, as planners ruled it would be too prominent and inappropriate. The hotel has also been nicknamed the ‘walnut whip’ or the ‘golden turd’ by some locals.

Scotland’s first W Hotel opens in Edinburgh with a stunning design

A world-class hospitality experience

The W Hotel Edinburgh boasts 244 rooms and suites, all with floor-to-ceiling windows and panoramic views of the city. The rooms are decorated with tartan fabrics, bespoke artwork and modern amenities. The hotel also offers a three-storey penthouse restaurant, a rooftop bar, a spa, a fitness centre and a ballroom.

The hotel aims to provide a world-class hospitality experience that reflects the culture and vibe of Edinburgh. The hotel’s general manager, Damian Goom, said: “We are thrilled to open the doors of W Edinburgh and welcome locals and travellers alike to experience the city in a new and exciting way. W Edinburgh is a highly anticipated addition to the Scottish hospitality scene, bringing a bold and playful energy to the city.”

The hotel is also committed to sustainability and social responsibility, as it has partnered with local charities and initiatives to support the community and the environment. The hotel has donated furniture, bedding and toiletries to homeless shelters, planted trees in the Pentland Hills, and supported local artists and musicians.

A destination for travellers and locals

The W Hotel Edinburgh is now open for bookings, with rates starting from £229 per night. The hotel hopes to attract both domestic and international travellers, as well as locals who want to enjoy the hotel’s facilities and events. The hotel plans to host a series of music, fashion and art activations throughout the year, as well as seasonal celebrations and themed parties.

The hotel is also conveniently located within walking distance of some of the city’s main attractions, such as the Edinburgh Castle, the Royal Mile, the National Museum of Scotland and the Scottish Parliament. The hotel is also close to the tram and bus stops, making it easy to explore the rest of the city and beyond.

The W Hotel Edinburgh is the latest addition to the W Hotels portfolio, which has over 60 properties in more than 25 countries. The W Hotels brand is known for its distinctive design, vibrant lifestyle and innovative approach to hospitality.

By Ishan Crawford

Prior to the position, Ishan was senior vice president, strategy & development for Cumbernauld-media Company since April 2013. He joined the Company in 2004 and has served in several corporate developments, business development and strategic planning roles for three chief executives. During that time, he helped transform the Company from a traditional U.S. media conglomerate into a global digital subscription service, unified by the journalism and brand of Cumbernauld-media.

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