Introduction The Scottish Professional Football League (SPFL) is on the brink of securing a groundbreaking sponsorship deal—one that promises to be the most lucrative ever. SPFL Chief Executive Neil Doncaster recently addressed the media, shedding light on the upcoming agreement. Let’s delve into the details.
The Cinch Controversy: Lessons Learned
In 2021, the SPFL entered into a partnership with cinch, a car dealer, worth approximately £1.6 million annually over five years. However, this deal turned out to be contentious. The league found itself in conflict with its own Park Motor Group deal, owned by former Rangers chairman Douglas Park. The resulting row led to an apology to Rangers and a six-figure compensation payout. Despite the challenges, valuable lessons were learned.
The Changing Car Market and Early Exit
Cinch’s early exit from the contract—two years ahead of schedule—was influenced by significant shifts in the car market. When the deal was initially struck, cinch had the option to terminate after three years. Although the original term was five years, the dynamic automotive landscape prompted them to exercise their right to exit. As a result, the SPFL now seeks a replacement sponsor.
Optimism for the Future
Neil Doncaster remains optimistic about the future. With the Euros on the horizon and an exciting competition unfolding in the cinch Premiership, Scottish football is in a strong position. The SPFL has invited offers for a 20-game package beyond Sky’s existing 60-game deal, set to take effect next season. Clubs can look forward to a potentially improved financial arrangement, and fans eagerly await the unveiling of the new sponsorship deal.
