Martin Pibworth, Chief Commercial Officer at SSE, has been named the new Chair of CBI Scotland as the business community sharpens its focus on sustainable growth. He takes over from Jennifer Young, a Partner at Ledingham Chalmers, and steps into the role at a pivotal time for Scotland’s economic landscape.
A Leader with a Strong Sustainability Background
Pibworth brings extensive experience in business and sustainability, particularly in net-zero initiatives—an area increasingly vital to Scotland’s economic strategy. His appointment reflects the growing emphasis on green growth as firms across the country navigate shifting regulatory and market conditions.
His career at SSE spans over two decades, with a strong track record in energy trading and commercial leadership. Since 2022, he has served as Chief Commercial Officer, overseeing key areas of the energy business. His deep industry knowledge will be instrumental in shaping CBI Scotland’s engagement with both the Scottish and UK governments.
Key Priorities for CBI Scotland
Under Pibworth’s leadership, CBI Scotland will continue working on several pressing issues facing businesses, including:
- Skills shortages – Addressing the growing demand for skilled workers across industries.
- Cost pressures – Engaging with policymakers to reduce the high costs burdening businesses.
- Innovation and AI – Exploring how emerging technologies can drive economic growth.
These priorities will be discussed during Pibworth’s first official meeting as Chair at the CBI Scotland Q1 Council, set for 5 March in Edinburgh. He will also attend the CBI Scotland Annual Lunch on 21 March at the Intercontinental George Hotel, a major event on the business and political calendar.
Strengthening Ties with Government
Michelle Ferguson, the new Director of CBI Scotland, emphasized the importance of collaboration between business and government. She pointed out that recent developments, such as the Scottish Budget and the upcoming UK government Spending Review, make this a crucial time for business advocacy.
“With the Scottish Government encouraging firms to invest in net zero, skills, and apprenticeships, and the UK government pushing forward its growth agenda, we need to ensure that businesses are supported in overcoming barriers to investment,” Ferguson said. “We’ll be working closely with members to help them capitalize on new opportunities and shape policies that work for them.”
CBI Scotland’s leadership team aims to ensure that firms have a strong voice in key policy discussions, particularly as Scotland approaches its next Parliamentary elections.
Pibworth’s Vision for Scotland’s Economic Future
Taking on the role at a time of economic uncertainty, Pibworth remains optimistic. He believes that constructive engagement between businesses and governments can break down obstacles to growth, investment, and job creation.
“Scotland has already established itself as a global leader in areas like offshore wind,” he said. “We need to apply that same collaborative approach to other high-potential sectors like AI and data. If we get this right, we can unlock tremendous economic opportunities.”
Pibworth’s tenure as Chair will run for two years, starting from 1 January 2025. Having served on the CBI Scotland Council since 2022 and as Vice Chair since 2023, he is well-positioned to drive the organization’s agenda forward.
As he prepares to lead CBI Scotland through the next phase of economic challenges and opportunities, businesses across Scotland will be watching closely to see how his leadership shapes the future of sustainable growth.
