Labour’s public relations strategy is not working and needs a radical overhaul, according to a former adviser who worked in the party’s communications team. He said that Labour is losing the battle for public opinion and failing to connect with the voters who matter most.
Labour’s message is too vague and negative
The former adviser, who spoke on condition of anonymity, said that Labour’s message is too vague and negative, and does not offer a clear vision of what the party stands for. He said that Labour needs to articulate a positive and distinctive agenda that appeals to the aspirations of the people.
He said that Labour’s current slogan, “For the many, not the few”, is too abstract and does not resonate with the voters. He said that Labour should focus on concrete policies that show how the party can improve the lives of ordinary people, such as investing in public services, creating jobs, and tackling inequality.
He also said that Labour should avoid being too negative and defensive, and instead challenge the government on its failures and present a credible alternative. He said that Labour should not be afraid to criticise the government’s handling of the Covid-19 pandemic, the Brexit negotiations, and the economic crisis.
Labour’s strategy is too reactive and inconsistent
The former adviser also said that Labour’s strategy is too reactive and inconsistent, and does not set the agenda or shape the narrative. He said that Labour often responds to the government’s announcements and media stories, rather than setting out its own agenda and priorities.
He said that Labour should be more proactive and consistent in communicating its message and policies, and use all the available platforms and channels to reach out to the voters. He said that Labour should make better use of social media, online platforms, and grassroots networks to engage with the public and mobilise its supporters.
He also said that Labour should have a clear and coherent strategy that aligns with its values and vision, and does not change according to the polls or the mood of the day. He said that Labour should not try to please everyone and chase every vote, but instead focus on the voters who share its values and aspirations.
Labour’s leadership is not inspiring enough
The former adviser also said that Labour’s leadership is not inspiring enough and does not connect with the voters. He said that Labour needs a leader who can communicate effectively and convincingly, and who can inspire trust and confidence among the public.
He said that Labour’s current leader, Keir Starmer, is a competent and credible politician, but he lacks charisma and passion, and does not have a clear vision or a strong personality. He said that Starmer needs to show more emotion and enthusiasm, and to reveal more of his personal story and values.
He also said that Starmer needs to build a more diverse and inclusive team that reflects the diversity of the party and the country, and that can appeal to different segments of the society. He said that Starmer should surround himself with more women, ethnic minorities, young people, and people from different backgrounds and regions.
Labour needs to change its PR strategy urgently
The former adviser said that Labour needs to change its PR strategy urgently, as the party is losing ground to the Conservatives and other parties, and risks becoming irrelevant and marginalised. He said that Labour needs to learn from its mistakes and successes, and to adopt a new and effective PR strategy that can win over the voters and the public opinion.
He said that Labour has a lot of potential and talent, and that the party has a lot to offer to the country and the people. He said that Labour can still win the next general election, but only if it changes its PR strategy and improves its communication and leadership.
