
Scotland’s Next Chapter: Building a Sustainable Tourism Future
How a national shift toward responsible tourism is shaping the visitor economy and redefining the travel experience Scotland’s rugged landscapes, storied castles, and warm hospitality have long drawn millions of visitors from across the globe. But as footfall grows, so does the responsibility to ensure tourism leaves a legacy not just of memories—but of care, preservation, and positive impact. Now, a bold new chapter is unfolding. Scotland is placing responsible tourism at the centre of its visitor economy strategy—with a renewed commitment to sustainability, community benefit, and long-term business resilience. The goal is to position the country as not only…