Sam Heughan Steals Show as South Scotland Celebrates Big Wins

Outlander star Sam Heughan joined politicians, business leaders and musicians at the Scottish Parliament this week to mark five years of South of Scotland Enterprise (SOSE) with one clear message: the south is open for business and prouder than ever.

The reception on Wednesday night turned into a proper homecoming party, packed with whisky, live music and hard proof that a region often overlooked is now punching well above its weight.

Five Years, 10,000 Jobs and Counting

South of Scotland Enterprise launched in April 2020, right in the middle of lockdown, with a promise to do things differently.

Five years later the numbers speak loud and clear.

More than 10,000 jobs created or protected.
Over £50 million pumped into more than 800 businesses and community groups.
Every £1 invested by SOSE has delivered £5 back into the local economy.

Deputy First Minister Kate Forbes told guests those figures are just the start.

“She said the south was given the chance to write its own rules in 2020 and SOSE has grabbed that chance with both hands,” one attendee told me afterwards.

A viral, hyper-realistic YouTube thumbnail with a cinematic Scottish pride atmosphere. The background is the grand Scottish Parliament interior glowing with warm amber spotlights and subtle tartan patterns in the shadows. The composition uses a dramatic low-angle shot to focus on the main subject: a gleaming crystal whisky glass raised in toast, light refracting through fine Scotch inside it. The image features massive 3D typography with strict hierarchy: The Primary Text reads exactly: 'SAM HEUGHAN'. This text is massive, the largest element in the frame, rendered in molten gold with realistic liquid metal drips to look like a high-budget 3D render. The Secondary Text reads exactly: 'HOMECOMING PRIDE'. This text is significantly smaller, positioned below the main text with a thick white glow border and subtle fire ember particles to contrast against the background. The text materials correspond to the story's concept. Crucial Instruction: There is absolutely NO other text, numbers, watermarks, or subtitles in this image other than these two specific lines. 8k, Unreal Engine 5, cinematic render

Sam Heughan Comes Home

The loudest cheers of the night were saved for Sam Heughan.

The Galloway-born actor stood up in the Parliament’s Garden Lobby, looked around at friends old and new, and admitted there was never any doubt where he would build his next business.

“No matter how far I travel, Galloway will always be home,” he said.

He was talking about his Galloway Distillery project in Newton Stewart, the latest addition to the region’s booming food and drink scene.

“For years people said nothing big happens down here. Nights like tonight prove them wrong,” Heughan added, before raising a glass to every small business in the room.

You could feel the room swell with pride.

Live Music and Local Talent Take Centre Stage

The Burns’ Trio brought proper traditional fire, Borders singer Devin Casson had people in tears with his voice, and Dumfries & Galloway’s own Ra closed the night on a high.

Between sets, conversations bounced from renewable energy projects in the Borders to new hotels opening along the Solway coast.

One business owner from Sanquhar told me SOSE funding let her turn an empty shop into a thriving bakery that now employs eight local people.

“Without them I would have closed during Covid. Instead we’re expanding,” she said.

Looking Ahead, Not Back

SOSE chair Russel Griggs promised the agency will keep listening, keep taking risks and keep backing people with big ideas.

Kate Forbes closed the speeches with a line that stuck with everyone: “The south of Scotland isn’t waiting for permission anymore. It’s getting on with it.”

Walking out of the Parliament into a cold January night, guests carried that feeling with them.

The south of Scotland just showed it belongs on the main stage, and with people like Sam Heughan cheering it on, the next five years look even brighter.

What do you think, has the south of Scotland finally found its voice? Drop your thoughts below and let’s keep this conversation going.

By Zane Lee

Zane Lee is a talented content writer at Cumbernauld Media, specializing in the finance and business niche. With a keen interest in the ever-evolving world of finance, Zane brings a unique perspective to his articles and blog posts. His in-depth knowledge and research skills allow him to provide valuable insights and analysis on various financial topics. Zane's passion for writing and his ability to simplify complex concepts make his content engaging and accessible to readers of all levels.

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