Tilaknagar Industries, India’s top brandy maker, launched Seven Islands Pure Malt Whisky on November 20, 2025, in Maharashtra. This new premium blend mixes Indian and Scottish single malts, priced at 5,200 rupees for a 750ml bottle, marking the company’s big push into the growing whisky market.
Behind the Launch
Tilaknagar Industries has built its name on brandy brands like Mansion House. Now, it steps into whisky after buying Imperial Blue, the world’s third top selling whisky. The move comes as Indian consumers crave more premium spirits.
This launch taps into India’s booming whisky scene. Market data shows whisky makes up 66 percent of all spirits drunk in India in 2024. Volumes jumped 7 percent in the first half of 2025, hitting over 130 million cases.
The company aims to make whisky its second main growth area. Leaders say this blend honors Mumbai’s roots, named after the city’s original seven islands.
Unique Blend of Two Worlds
Seven Islands Pure Malt Whisky brings together four single malts. Two come from India, one from the Himalayan foothills and another from the Vindhyan ranges. The other two hail from Scotland’s Speyside and Lowland areas.
This mix creates a fresh take on whisky. It combines Indian spice notes with Scottish smoothness. The alcohol strength sits at 42.8 percent, offering a balanced sip for both new and seasoned drinkers.
Experts note this follows the rise of Indian single malts. Brands like Indri have won global awards, such as Best in Show at the 2023 Whiskies of the World Awards. Rampur Asava also gained fame, selling at 10,000 rupees in India last year.
- Himalayan malt: Adds tropical fruit and spice layers.
- Vindhyan malt: Brings earthy, nutty undertones.
- Speyside malt: Delivers floral and honey sweetness.
- Lowland malt: Contributes light, grassy freshness.
Market Reaction and Stock Boost
News of the launch sparked quick interest. Tilaknagar’s shares rose over 4 percent on November 20, 2025, reaching around 505 rupees. By midday, they traded 3.5 percent higher, while the broader market gained less than 1 percent.
This reflects investor confidence in India’s premium whisky growth. The segment has seen strong demand, with sales up as people shift from basic spirits to luxury options.
Analysts point to global trends. Indian whiskies now outsell some Scotch brands in places like New York restaurants. For example, Indri has beaten Macallan in sales there, thanks to faster aging in India’s warm climate.
| Key Market Stats | 2024 | 2025 (First Half) |
|---|---|---|
| Whisky Share of Spirits | 66% | N/A |
| Volume Growth | N/A | 7% |
| Total Cases | N/A | Over 130 million |
| Premium Segment Demand | Rising | Strong |
Tasting Profile and Bottle Design
The whisky greets with aromas of tropical fruits, dried nuts, and oak hints mixed with Indian spices. On the palate, expect sweet dried fruits, soft spice, and a creamy feel with subtle smoke.
The bottle stands out with a V cut neck, symbolizing the blend of Indian and Scottish malts. Cartographic lines on the label nod to Mumbai’s island history, adding a storytelling touch.
Drinkers say it pairs well with Indian cuisine or stands alone as an evening sip. At 5,200 rupees, it targets those seeking affordable luxury compared to pricier imports.
This debut builds on India’s whisky evolution. Recent events, like Radico Khaitan’s Rampur Signature Reserve hitting 500,000 rupees per bottle in 2024, show the category’s premium potential.
Looking Ahead for Indian Whisky
Tilaknagar plans to expand Seven Islands beyond Maharashtra soon. This could open doors in other states and even exports, riding the wave of Indian malts going global.
The blend positions India as a serious player against traditional whisky nations. With faster aging in warm weather, a 10 year Indian malt rivals a 40 year old Scotch in maturity.
Industry watchers predict more innovations. As demand grows, companies like Tilaknagar could reshape the global spirits map.
What do you think of this new blend? Share your thoughts in the comments and spread the word to fellow whisky fans.
