Scotland’s tourism industry is set for a major lift as VisitScotland Connect 2026 heads to Glasgow. This key event on April 15 and 16 at the Scottish Event Campus will link local businesses with global buyers to spark new partnerships and growth.
Event Details and Location
VisitScotland Connect 2026 marks a fresh chapter for Scotland’s travel trade. It brings together tourism suppliers, destination groups, and international buyers in one spot.
The event runs for two days in Glasgow, a city known for its vibrant culture and easy access. Organizers expect hundreds of participants from around the world.
This is the first time the workshop lands in Glasgow, shifting from last year’s spot in Aberdeen. The Scottish Event Campus offers modern facilities for meetings and networking.
Key highlights include one-on-one sessions, workshops, and showcases of Scotland’s attractions like castles, highlands, and festivals.
Why This Event Matters Now
Scotland’s tourism sector has bounced back strong after global challenges. In 2024, visitor spending hit over 12 billion pounds, supporting jobs and local economies.
Connect 2026 comes at a perfect time as international travel surges. Experts predict global tourism will grow by 5 percent in 2026, per recent industry reports.
The event focuses on sustainable growth, helping businesses adapt to trends like eco-friendly trips and cultural experiences.
It also ties into broader efforts, such as Scotland’s push for more direct flights from key markets like the US and Asia.
Opportunities for Scottish Businesses
Local firms get a direct shot at global expansion through this platform. By meeting buyers face-to-face, they can secure deals and build lasting ties.
Businesses in areas like hospitality, tours, and attractions stand to gain the most. For example, hotels and adventure guides can pitch to tour operators from Europe and beyond.
Here are some key benefits for attendees:
- Access to over 200 international buyers ready to book trips.
- Chance to showcase unique offerings, from whisky trails to wildlife safaris.
- Networking that leads to partnerships and increased bookings.
Past participants report higher visibility and revenue from such connections.
The event encourages regional groups to join, like those from Ayrshire or the Highlands, to promote their areas together.
Success from Previous Years
Last year’s Connect in Aberdeen proved the event’s power. It hosted thousands of meetings, leading to real economic wins.
A standout result was 8.6 million pounds in estimated bookings for Scotland. This came from deals struck during the two-day gathering.
Businesses from various regions, including Ayrshire’s resorts and inns, took part and saw boosts in international interest.
| Year | Location | Meetings Held | Estimated Bookings (Pounds) |
|---|---|---|---|
| 2025 | Aberdeen | 8,200 | 8.6 million |
| 2024 | Various | 7,500 | 7.2 million |
| 2023 | Online | 6,000 | 5.8 million |
This table shows the event’s growing impact over recent years.
Feedback from attendees highlights how these connections turn into repeat visitors and stronger marketing.
How Businesses Can Get Involved
Registration is open now for suppliers and destinations. Scottish tourism firms should apply early as spots fill fast.
Buyer sign-ups start on September 23, 2025, targeting global professionals. Interested groups can use VisitScotland’s online portal for details.
Costs vary, with options for regular tables or enhanced spaces for larger groups. Early birds get priority in scheduling meetings.
Organizers offer support for first-timers, including tips on preparing pitches and following up on leads.
Looking Ahead to Global Growth
Connect 2026 could shape Scotland’s tourism future by tapping into rising demand. With events like this, the sector aims to hit 15 billion pounds in spending by 2027.
It aligns with national goals to make Scotland a top sustainable destination. Businesses that join may see long-term gains in a competitive market.
As Scotland welcomes more visitors, events like this ensure local economies thrive. Share your thoughts on how this could impact your area, and comment below if you’ve attended similar events. Let’s discuss ways to boost tourism together.
