Nike has unveiled a fresh new look for its flagship store in Glasgow, just in time for the busy holiday shopping season. Located on Buchanan Street, the revitalized store is designed to offer an enhanced shopping experience for both locals and visitors.
Store Transformation Highlights
Spanning 1,275 m² over two levels, the store has undergone a major six-month refurbishment, giving it a sleek and modern feel. With its updated interior, Nike aims to showcase its commitment to both sports performance and lifestyle products. Shoppers will find the latest in Nike and Jordan footwear, apparel, and accessories for men, women, and kids.
Nike’s longstanding presence in Glasgow is now marked by a revamped space that promises a dynamic shopping atmosphere. The store, which has been in operation for over 13 years, now features the much-anticipated Nike by You customisation experience, allowing customers to personalize their products on-site. This adds a personal touch to the Nike shopping experience, offering unique one-on-one sessions where customers can design bespoke pieces to reflect their style.
The addition of Nike by You is an exciting step for the Glasgow store, offering shoppers a chance to express their individuality while customizing their purchases. Whether it’s designing a one-of-a-kind pair of sneakers or creating custom apparel, this service provides a fresh and interactive way for customers to connect with the brand.
Community Collaboration and Local Talent
To celebrate the reopening, Nike has teamed up with MARA, a local design studio led by Sean Cosgrove, to bring a piece of Glasgow’s creative spirit into the store. This collaboration has led to the creation of a limited-edition football jersey and exclusive embroidered Nike by You patch designs, which will only be available at the flagship location. Customers can also participate in in-store upcycling workshops, further cementing Nike’s connection to the Glasgow community and local creative talent.
The limited-edition jersey, co-created by MARA and Nike, is already generating buzz. With its unique design and exclusive patches, it’s sure to become a must-have item for both sports enthusiasts and fashion-forward shoppers. The workshops provide an exciting opportunity for customers to engage with the brand in a hands-on way, learning how to transform old products into something new and stylish.
A Significant Project for GRAHAM
The extensive transformation of the Nike flagship store was carried out by GRAHAM, a renowned contractor and fit-out specialist known for its high-end retail projects across the UK. GRAHAM has recently completed other major projects, including the new Sports Direct store in Belfast’s Boucher Retail Park and ongoing works at the FRASERS concept store in Dundee.
Carl Hudson, GRAHAM’s Interior Fit-Out Project Manager, expressed his excitement about the project: “Nike is one of the world’s most iconic brands, and we’re thrilled to have been part of this bold transformation of its Glasgow flagship store. This is a landmark project for GRAHAM.”
The collaboration between Nike, GRAHAM, and local design talent underscores the importance of community engagement in retail spaces. The project is more than just a store facelift; it’s a celebration of Glasgow’s rich culture and creativity, making the Nike store a destination not only for sports enthusiasts but for those seeking to explore the city’s artistic scene.
