The luxury travel industry’s most exclusive event just crossed the Atlantic for the first time ever. Internova PLUS, the invitation-only summit that brings together the world’s top-performing travel advisors and elite hotel partners, wrapped up its historic international debut at Scotland’s legendary Gleneagles estate, proving once again that the ultra-luxury segment is not just surviving, it is thriving.
250 Top Advisors from Six Continents Descend on Scottish Highlands
From January 27 to 30, 2026, more than 250 of the planet’s highest-producing luxury travel advisors gathered at Gleneagles, the iconic 850-acre playground of kings and celebrities in Perthshire, Scotland.
These were not just any advisors.
Each participant averages $3.9 million in annual luxury travel sales, placing them in the top 0.1% of Internova’s global network of over 100,000 advisors across brands like Global Travel Collection, ALTOUR, and Travel Leaders Network.
“This event reflects our continued investment in strengthening our luxury programs and partnerships,” said J.D. O’Hara, CEO of Internova Travel Group, which generates approximately $25 billion in annual sales worldwide. “We connect the right people in meaningful ways.”
PLUS PLUS: The Game-Changing Pre-Event Experience
Before the main summit even began, Internova launched an ambitious new initiative called PLUS PLUS.
Seventeen carefully curated immersive itineraries took advisors across the United Kingdom, partnering with 30 regional hotels and local experts.
Think private castle dinners, behind-the-scenes access at royal residences, and exclusive whisky tastings at distilleries that never open to the public.
The response was overwhelming.
Internova immediately announced the creation of a year-long PLUS PLUS community, available only to attendees of this year’s event, ensuring the connections made in Scotland will continue driving business throughout 2026 and beyond.
The Numbers Tell the Real Story
Hotel partners who participate in Internova PLUS don’t just get exposure. They see explosive growth.
Data revealed during the event showed participating hotels experienced a staggering 240% increase in production following their involvement in previous Internova PLUS gatherings.
That’s not marketing hype. That’s real bookings from the advisors who consistently deliver the world’s most demanding clients.
Albert M. Herrera, Executive Vice President of Partner Relations, summed it up perfectly: “At Internova, we believe the best results come from the right formula. PLUS combines the right people in an incredible place with a shared purpose, which equals unlimited potential.”
Barcelona Confirmed for 2027
The 2026 event closed with a major announcement that had the room buzzing.
Internova PLUS will return to Europe in 2027, with Hotel Arts Barcelona selected as the host venue from January 26 to 29.
Renato de Oliveira, General Manager of Hotel Arts Barcelona, didn’t hide his excitement: “We couldn’t think of a better occasion to invite Internova’s advisors and partners to discover a new era of hospitality.”
For the luxury travel industry, Internova PLUS has become more than an event. It’s become the single most important gathering of the year’s top producers and the partners who serve their ultra-high-net-worth clients.
While other industry conferences struggle with attendance and relevance, Internova PLUS continues to grow more exclusive, more international, and more effective at driving real business results.
The message from Scotland was clear: in 2026 and beyond, the future of luxury travel will be shaped by the relationships forged at events like this.
What does this mean for travelers? The world’s best advisors just got even better connected to the world’s most extraordinary experiences.
And that’s very good news for anyone who believes travel should be nothing less than exceptional.
