NL Productions, a leading event management company, has been awarded the prestigious contract to organize Dundee’s Christmas Village for the next three years. This festive attraction, set to run annually from 2024 to 2026, promises to bring seasonal joy to the heart of Dundee. The event will feature a blend of traditional festive attractions and contemporary entertainment, designed to delight both locals and visitors. With a focus on quality and value for money, NL Productions aims to create an event that the city can be proud of.
A Festive Hub for Dundee
Dundee’s Christmas Village is set to become a central hub for festive celebrations in the city. The event will feature a real ice rink, measuring 10m by 20m, where visitors can enjoy skating under festive lights. This centerpiece attraction is expected to draw thousands of visitors, providing a substantial boost to Dundee’s economy. The ice rink will be surrounded by local traders and caterers offering unique gifts and seasonal treats, supporting local businesses and creating a vibrant market atmosphere.
In addition to the ice rink, the Christmas Village will include a funfair with thrilling rides for families to enjoy. A magical Santa Experience will be a highlight for children, featuring immersive lighting and effects to create a festive atmosphere. These attractions are designed to provide a memorable experience for visitors of all ages, making Dundee’s Christmas Village a must-visit destination during the holiday season.
The event will also feature a series of special events throughout the festive period, enhancing the overall visitor experience. From live performances to themed nights, there will be something for everyone to enjoy. By offering a diverse range of attractions and activities, NL Productions aims to create an inclusive event that truly reflects the spirit of Dundee.
Economic and Community Impact
The Christmas Village is expected to have a significant economic impact on Dundee, attracting visitors from near and far. By drawing large crowds to the city center, the event will boost local businesses, particularly in the retail and hospitality sectors. Dundee City Council’s convener of Fair Work, Economic Growth and Infrastructure, Councillor Steven Rome, highlighted the importance of the Christmas Village in enhancing the city’s festive calendar and encouraging families, visitors, and shoppers to spend time in the city center.
NL Productions is committed to working closely with local businesses and community groups to ensure the event’s success. By fostering collaboration and supporting local vendors, the company aims to create a community-focused event that strengthens local ties and boosts the local economy. This approach aligns with Dundee’s broader goals of economic growth and community development.
Sustainability is also a key priority for NL Productions, with the event being planned in line with Dundee’s environmental goals. The company is dedicated to minimizing the environmental impact of the Christmas Village, implementing sustainable practices wherever possible. This commitment to sustainability reflects NL Productions’ broader mission to deliver high-quality events that benefit both the community and the environment.
Future Prospects and Vision
Looking ahead, NL Productions has ambitious plans for Dundee’s Christmas Village. The company aims to build on the success of the event, continually enhancing the visitor experience and expanding its reach. By leveraging its extensive experience in event management, NL Productions is well-positioned to deliver a Christmas Village that exceeds expectations and becomes a highlight of Dundee’s festive season.
The three-year contract provides a stable foundation for the event’s growth, allowing NL Productions to plan and execute long-term strategies. This includes exploring new attractions and entertainment options, as well as enhancing existing features. By staying attuned to visitor feedback and industry trends, the company aims to keep the Christmas Village fresh and exciting year after year.
Jonathan Brown, Event Producer at NL Productions, expressed his excitement about the project, stating, “We are thrilled to have been awarded this contract and have many exciting ideas to bring to Dundee. Our goal is to create an event that the city can be proud of, offering both quality and value for money.” With a clear vision and a commitment to excellence, NL Productions is set to make Dundee’s Christmas Village a standout event in the city’s festive calendar.
