All VisitScotland Tourist Information Centres to Close: A Shift to Digital-First Strategy
VisitScotland, the national tourism organization, has announced a significant change in its approach to providing information to tourists. Over the next two years, all 25 information centers, known as iCentres, will close their doors. This move reflects the evolving behavior of travelers, who increasingly rely on online resources and travel specialists for planning and booking their trips. The Changing Landscape of Tourism Information In the digital age, visitors access information through various channels, including social media, influencer marketing, and online inspiration. TikTok, YouTube, and AI-driven tools play a crucial role in shaping travelers’ decisions before they even set foot in…